For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

This bestseller text offers clear, simple-to-understand and comprehensive coverage of management and cost accounting. Management and Cost Accounting, 8th edition brings together techniques, concepts and practices in a way that is readable and with language that is easy to follow. Keeping its international focus, the text includes a wealth of case studies featuring companies from around the world, and offers up-to-date coverage of the most contemporary aspects affecting management accounting t...

Master the key marketing challenges and see how you can develop meaningful connections with your customers.

Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace.

Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-val...

Designed as a pragmatic guide for new teachers and those training to teach, this book is a one-stop-shop for understanding assessment in primary and secondary schools, supported by a range of policy examples drawn from the UK, Ireland and wider international contexts.

A critical exploration of historical power structures and forces of oppression that shaped the field of psychology, and a compelling call to move towards the decolonisation of the discipline in today’s university.

This book offers students a solid grounding in the core knowledge and skills of communication needed for effective practice. It takes the key theories and explains them in a systematic and practice-related way, to help undergraduate and postgraduate students develop a critical understanding of the subject.

Social Groups in Action and Interaction reviews and analyzes the human group as it operates to create both social good and, potentially, social harm. It summarizes current knowledge and contemporary research, with real-world examples in succinct yet engaging chapters, to help students understand and predict group behavior. Unlike other texts, the book considers a wide range of topics such as conformity, leadership, task performance, social identity, prejudice, and discrimination from both an ...

Dit boek kan als toevoeging gebruikt worden bij het boek Biology van Pearson.

Veertig jaar Service Management is veertig jaar inhoud over verleden, heden en toekomst van de professionele schoonmaak.

Dat is dan ook precies waar dit boek over gaat.

Waar komen we vandaan, hoe zitten we in elkaar en wat mogen we verwachten? Waarbij het verrassend is om te zien hoe grote schoonmaakbedrijven ooit ook zijn begonnen als eenmanszaak met een emmer, een ladder en het nodige sop. En dat het mkb nog steeds dé motor van de schoonmaakbranche is. Maar er komt meer voorbij in dit un...