This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner. The authors evaluate various qualitative and quantitative methods and their consequences, guiding readers t...

Giving readers an insight into the minds of researchers, this book brings together the reflections of various authors on the qualitative theoretical framework they used, and how they made research design decisions based on the chosen theoretical framework.

Guiding you through how to plan your research project, this Little Quick Fix covers everything from how to get started and the stages of research, to avoiding procrastination and staying on track.

Data Science for Business with R focuses on the concepts foundational for students starting a business analytics or data science course. The book features running case using an airline business's customer survey dataset to illustrate how to turn data in business decisions. The text also features full integration of R and RStudio software.

Sharp and focused, this book provides the need-to-know information on how to design and implement a good, high quality research project. Oriented around real-world application, it emphasizes the aspects of research most relevant to conducting practice-based research. Assuming no prior knowledge, but appropriate for experienced learners, it builds knowledge at a sustainable pace.

It offers readers: - A no frills guide to methodology and the theory of conducting research - Strategies for commun...

Providing readers with an introduction to how to conduct a research synthesis of literature, this Fifth Edition has new material on the use of the internet and other new developments in technology, including new statistics for describing meta-analytic results

This book is an invaluable guide to using grounded theory (GT) effectively in business and management dissertations, and offers practical guidance and insight into how to successfully transcribe and analyse data using the GT approach in students' own research project.

Packed with practical advice and real-world examples, this step-by-step guide is an accessible introduction to doing quantitative social research using Microsoft Excel.