Marketing (17)
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Fashion & Luxury Marketing
2023 || Paperback || Solomon || SAGE
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Retail Marketing Management: The 5 Es of Retailing
2023 || Paperback || Grewal || SAGE
A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement.
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Global Marketing and Advertising / 6th edition
Understanding Cultural Paradoxes
2021 || Paperback || Marieke de Mooij || SAGE
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
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Customer Relationship Management
A Global Approach
2023 || Paperback || Samit Chakravorti || SAGE
A uniquely global, holistic, strategic and tactical grounding in managing customer and other stakeholder experiences and relationships across the value chain, cultures and countries.
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The SAGE Handbook of Marketing Theory
2023 || Paperback || Maclaran || SAGE
Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion by drawing together a wide range of perspectives in one volume.
Principles of Marketing for a Digital Age / 2nd edition
2023 || Paperback || Tracy L. Tuten || SAGE
From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.
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Public Relations
A Managerial Perspective
2022 || Paperback || Danny Moss e.a. || SAGE
Explores the essential role of managerial theory and practice within the public relations/communications function of organizations.