150 years of Heineken: Brewery, brand, and family describes the impressive national and international expansion of the brewing company acquired by Gerard Heineken in 1864. What is the secret of success? Exploring the themes of innovation, internationalization, competition and cooperation, marketing, human capital, and corporate governance, the authors present and analyse the history of the company.

From the very start, the brewery recognized the importance of innovation. At the same time, Ger...

Ridder Jan van Renesse (1266-1306) is in Belgi