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Economie en bedrijf algemeen (1629)

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Music Business Handbook and Career Guide

2022 || Paperback || David Baskerville e.a. || SAGE

This powerhouse best-selling text remains the most comprehensive, up-to-date guide to the music industry. The breadth of coverage that Music Business Handbook and Career Guide, Thirteenth Edition offers surpasses any other resource available.

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Smart Retail

Winning ideas and strategies from the most successful retailers in the world

2025 || Paperback || Richard Hammond || Pearson

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Economic Approaches to Organization / 6th edition

2017 || Paperback || Sytse Douma e.a. || Pearson || ook als eBook

Now in its fifth edition, Economic Approaches to Organisations remains one of the few texts to emphasize the importance of economic issues and developments in the study of organisations and management. It explains in a non-technical way different economic approaches such as behavioural theory of the firm, game theory, agency theory, transaction cost economics, economics of strategy and evolutionary approaches. This latest edition is packed with practical examples from real-world companies, he...

57,50
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Doing Research in Business and Management / 2nd edition

An essential guide to planning your project

2017 || Paperback || Mark N.K. Saunders e.a. || Pearson

Doing Research in Business and Management brings the theory and techniques of research methods to life and covers all of the areas of research, from a review of secondary data or literature, or writing a research proposal, to completing an entire research project. The concise and easy-to-read style combined with clear tables and diagrams makes it highly accessible. 'Definition' boxes explain key terms and 'Research in practice' boxes show how the research is used in real life, making this the...

19,95
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Brilliant Selling / 3rd edition

What the best salespeople know, do and say

2021 || Paperback || Tom Bird e.a. || Pearson

Want to beat your sales target?

You can sell anything you want and targets are always achievable – Brilliant Selling will show you how. Whether you’re new to selling or want to take yourself to the next level, Brilliant Selling will show you how to instantly improve your sales performance.

What do brilliant salespeople know, do and say that makesthem so successful?

The world has changed, and businesses need brilliantsalespeople not just to survive but to thrive. The modern buyer has becom...

73,95
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Project Management: Achieving Competitive Advantage / 5th Global Edition

2019 || Paperback || Jeffrey Pinto || Pearson || ook als eBook

This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.

For project management courses. Project management fundamentals with broad applicationsIn its 5th Edition, Project Management: Achieving Competitive Advantage takes a contemporary, decisive, and business-oriented approach to teaching and learning project management. To promote a compreh...

74,95
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Consumer Behavior / 12th edition

Global edition

2019 || Paperback || Leon G. Schiffman e.a. || Pearson

For undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research.

The 12th Edition has been significantly updated to address contemporary trends and i...

76,95
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Management: An Introduction / 8th edition

Using practice and theory to develop skill

2019 || Paperback || David Boddy || Pearson || ook als eBook

Enable critical thinking for enhanced employability outcomes Management: Using Practice and Theory to Develop Skills, 8th Edition, by David Boddy is a market-leading text which today's students and tomorrow's managers need to read. For 20 years this text has introduced managers and students to the theory and practice of this broad discipline. A comprehensive introduction to the themes and functions of management, this book is an accessible and academically rigorous guide through the field.

No...

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Business Student's Handbook, The

Skills for Study and Employment

2024 || Paperback || Sheila Cameron || Pearson Education Limited

An essential guide for all business students The Business Student's Handbook develops core skills to help your students succeed in their academic and professional lives, discussing transferable skills to help students become desirable graduates. With an emphasis on applying theory to practice, this is an essential text for any business student.

74,95
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Analytics, Data Science, & Artificial Intelligence / 11th Edition

Systems for Decision Support

2020 || Paperback || Ramesh Sharda e.a. || Pearson

For courses in decision support systems, computerised decision-making tools, and management support systems. Market-leading guide to modern analytics, for better business decisions Analytics, Data Science, & Artificial Intelligence: Systems for Decision Support is the most comprehensive introduction to technologies collectively called analytics (or business analytics) and the fundamental methods, techniques, and software used to design and develop these systems. Students gain inspiration from...