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Unreasonable Hospitality
The Remarkable Power of Giving People More Than They Expect
2022 || Hardcover || Will Guidara || Bantam Doubleday Dell Publishing Group Inc
Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park.
Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world.
How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room and memo...
Marketing Management / 4th European Edition
European Edition
2019 || Hardcover || Kevin Keller e.a. || Pearson
The classic Marketing Management is an undisputed global best-seller - an encyclopedia of marketing considered by many as the authoritative book on the subject. This fourth European edition keeps the accessibility, theoretical rigour and managerial relevance - the heart of the book - and adds: * A structure designed specifically to fit the way the course is taught in Europe. * Fresh European examples which make students feel at home.
* The inclusion of the work of prominent European academics...
Safety, Health and Environmental Auditing / 2nd edition
A Practical Guide
2018 || Hardcover || Simon Watson Pain || Taylor & Francis || ook als eBook
This new edition builds on the success of the first edition. It has been enhanced to embrace new topics including Due Dilgence, EHS Auditing, Process Safety, Auditing, and a chapter summarizing auditing with the relevant ISO standards. The rest of the book has been updated to fit with the guidance and requirements set out with the changes in the ISO standards.
The goal of this book remains the same, to provide a "down to earth" guidance for managers and specialists in organizations who are co...
maandag verzonden
Organizational Change Management
Inclusion, Collaboration and Digital Change in Practice
2024 || Hardcover || Danielle A Tucker e.a. || SAGE
This new change management textbook takes a unique approach, looking at change management from the perspective of change-agents who will be putting change into practice, and is full of rich case studies and activities.
Management of International Trade
2013 || Hardcover || Eun Sup Lee || Springer
Under the current multilateral trading system, most business entities have turned their attention away from focusing exclusively on their domestic market to the management of international business transactions on the global market. Around the world, this trend has increased the demand for education and training on the principles of international trade and, more practically, the administration of international business transactions. This book aims to give upper-level undergraduates and gradua...
Innographics
A Visual Guide to Innovation Management
2023 || Hardcover || Jan Spruijt || Jan Spruijt
Embark on a captivating journey through the realm of innovation with this transformative book on innovation management. Spanning eight insightful chapters and accompanied by 28 visually engaging infographics, this comprehensive guide equips you with the essential knowledge and tools to thrive in today's fast-paced business landscape. Uncover the secrets of building a culture of innovation, explore diverse innovation typologies, delve into cutting-edge theories, and discover practical strategi...
maandag verzonden
Business Analytics / 5th Edition
Descriptive - Predictive - Prescriptive
2023 || Hardcover || James Cochran e.a. || Cengage Learning
Develop the analytical skills that are in high demand in businesses today with Camm/Cochran/Fry/Ohlmann's best-selling BUSINESS ANALYTICS, 5E. You master the full range of analytics as you strengthen descriptive, predictive and prescriptive analytic skills. Real examples and memorable visuals clearly illustrate data and results.
Step-by-step instructions guide you through using Excel, Tableau, R or the Python-based Orange data mining software to perform advanced analytics. Practical, relevant...
Platform Revolution
How Networked Markets Are Transforming the Economyand How to Make Them Work for You
2022 || Hardcover || Geoffrey G. Parker e.a. || WW Norton & Co
Uber. Airbnb. Amazon.
Apple. PayPal. All of these companies disrupted their markets when they launched.
Today they are industry leaders. What's the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionising the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models.
Whether platforms are connecting sellers and ...
The Oxford Handbook of International Business Strategy
2021 || Hardcover || Kamel Mellahi e.a. || Oxford University Press
The growth of the multinational enterprise (MNE) has led to an increasing interest in international business strategy from scholars, professionals, and policy makers alike. MNEs must contend with challenges in both their home and host international markets, and increasingly uncertain conditions in the international business environment demand superior firm-level capabilities for multinational firms to achieve and maintain competitive advantages in the long-run. This Handbook explores the prog...
The Balanced Scorecard
Translating Strategy into Action
2022 || Hardcover || Robert S. Kaplan e.a. || Harvard Business Review Press
Provides the management system for companies to invest in the long term - in customers, in employees, in product development, and in systems - rather than managing the bottom line to pump up short-term earnings. This title attempts to change the way you measure and manage your business.