The book will analyze the psychological tactics that the world’s most impressive brands use to power their marketing success.

THE TIMES BEST SCIENCE BOOK OF 2024

GUARDIAN BEST IDEAS BOOKS OF 2024

From one of the world's great science writers, a book that explores the deepest principles of evolutionary history.

In this groundbreaking new approach to the evolution of all life, Richard Dawkins shows how the body, behaviour, and genes of every living creature can be read as a book - an archive of the worlds of its ancestors. A perfectly camouflaged desert lizard has a desiccated landscape of s...

A radical reappraisal of the nature and activities of business - what it is for and how it works

Wist je dat van alle investeringen die in Nederland worden gedaan maar 2% naar vrouwelijke ondernemers gaat? En nog geen 0,5% naar mensen van niet-Nederlandse afkomst? En dat het merendeel van de succesvolle startups – als ze succesvol worden – linea recta verhuizen naar de VS of het VK? Dat kan beter, vond Eva de Mol. Daarom richtte zij het succesvolle CapitalT op.

Hoe werkt dat nou echt in de wereld van het geld? Wat is het geheim van haar succes en vooral: wat kunnen wij erva...

In een tijd waarin digitale dreigingen op de loer liggen, is informatieveiligheid niet langer een kwestie van IT, maar van mensen. In Gehackt, wat nu? ontdek je de vaak onzichtbare gevaren die bedrijven dagelijks bedreigen, en waarom juist de mens de sleutel is tot effectieve beveiliging.

Dit boek biedt een unieke blik op cyberbeveiliging door de menselijke factor centraal te stellen. Het gaat niet over complexe technische termen of dure software, maar over hoe menselijke fouten, sociale mani...

Most brand teams have built up huge data sets over the past years. Yet, many marketers don’t seem to know very well what to do with all those data.

In The Brand Butterfly, marketing expert Bert Peleman explains how to look at the data and how to put them to work, with a focus on finding and keeping your High-Value Customers.

Based on dozens of B2C cases from an array of industries across Europe, The Brand Butterfly outlines the three steps for success:

How to define your High-Value Customer...

Unlock your leadership potential by acquiring the seven key mindsets that lead to leadership success.

From inside Google Ventures, a unique five-day process for solving tough problems, proven at thousands of companies in mobile, e-commerce, healthcare, finance, and more.

Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution?

Now there’s a surefire wa...

This student introduction to managing events brings a much-needed real-world industry perspective alongside essential academic coverage for success in both your studies and career.