Get a solid grasp of the methods, processes, and issues surrounding marketing communications and develop your career with an industry-leading text that blends theory with contemporary marketing practice. Marketing Communications, 9th edition by Fill and Turnbull is the leading text that introduces you to the key topics of the subject. Ideal for undergraduate and postgraduate students in Marketing and related fields, this textbook guides you through the processes and actions of engaging audien...

This bestseller text offers clear, simple-to-understand and comprehensive coverage of management and cost accounting. Management and Cost Accounting, 8th edition brings together techniques, concepts and practices in a way that is readable and with language that is easy to follow. Keeping its international focus, the text includes a wealth of case studies featuring companies from around the world, and offers up-to-date coverage of the most contemporary aspects affecting management accounting t...

Multinational Business Finance trains the leaders of tomorrow's multinational enterprises to recognize and capitalize on the unique characteristics of global markets. Because the job of a manager is to make financial decisions that increase a firm's value, the authors have embedded real-world mini-cases throughout, applying chapter concepts to the types of situations managers of real multinational firms encounter. The 16th Edition attempts to capture the rapid evolution of our global marketpl...

Discovering Leadership: Designing Your Success, Second Edition provides a comprehensive practice-based introduction to leadership. The text guides students to design their leadership purposefully and mindfully as they develop their leadership knowledge, skills, and dispositions.

Organizations act, but what determines how and when they will act? There is precedent for believing that the organization is but an extension of one or a few people, but this is a deceptively simplified approach and, in reality, makes any generalization in organizational theory enormously difficult

An essential textbook for students of cross-cultural/intercultural business and marketing. It is liked to the X-Culture project, which is a multicultural exercise where students learn to solve real world international business problems.

Het leven wordt steeds duurder. Zowel in het nieuws als in de supermarkt worden we er dagelijks mee geconfronteerd: torenhoge infl atie die onzekoopkracht doet dalen. Voor wie de koopkracht van zijn spaargeld wil beschermen, kan beleggen een oplossing zijn.

Maar hoe kun je veilig (beginnen) beleggen in turbulente tijden als deze? Waarin beleg je het best, en in welke verhouding? En wat is het ideale moment om een aandeel te (ver)kopen?

In dit boek leer je, aan de hand van enkele basisbegrippe...

Investeren is gemakkelijk, maar we maken het onszelf moeilijk. We houden ons bezig met zaken die er niet toe doen en laten onze beslissingen vertroebelen door denkfouten. Bovendien zoeken we actie op en hebben we een chronisch gebrek aan geduld. Kortom: we staan onszelf – en onze winst – in de weg.

Beleggingsexpert Dirk Vandycke ondervond dat aan den lijve toen de internetbubbel barstte en hij hebben en houden verloor. Onder het motto ‘als je een cursus van €600.000 volgt, kun je bete...

This applied, student-oriented approach emphasizes how to think and act like a successful manager as students examine the fundamentals of employee behavior. Updated learning features and chapter-opening "Real-World Challenges," the latest research findings and revised content all reflect today's most recent changes in organizational behavior(OB).

Current, applied examples from well-known organizations work with in-chapter cases, self-assessments, video cases and exercises to create a reader-f...

Operations Management: Sustainability and Supply Chain Management presents a broad introduction to the field of operations in a practical and application-oriented manner. Through detailed behind-the-scenes perspectives on the production of goods and services-from music concerts to e-commerce package delivery, manufacturing an aircraft to 3D printed stakes-this text offers an inside view that helps students gain a true understanding of how operations work within an organization. This 14th Edit...