Nay-Sayers

How to innovate and deal with resistance against new ideas

Ben je al die zwartkijkers die je nieuwe ideeën afwijzen of lachen om je innovatieve plannen zat?

Iedereen die zich bezighoudt met innovatie, onderzoek of het creëren van nieuwe ideeën kan je vertellen dat het overwinnen van weerstand een van de moeilijkste dingen is als je iets nieuws introduceert. Soms lijkt het schier onmogelijk om de zwartkijkers te overtuigen, en als je met argumenten komt wordt het alleen maar erger.

Het Nay-Sayers boek biedt een speelse en effectieve methode om met kritiek en weerstand van de zwartkijkers om te gaan. Je lee...

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