Debunks and uncovers a number of enduring myths about famous theorists such as Adam Smith and Abraham Maslow in an informal, conversational and often humorous way.

Ontwikkelingen zijn tegenwoordig zo veelomvattend en gaan zo snel, dat het bijna ondoenlijk is om alle kennis zelf in huis te hebben. We zullen dus samen kennis moeten creëren. Maar hoe werkt dat eigenlijk in de praktijk? Wat is handig om te doen en waarom? Dit boek is een handzame vertaalslag van onderzoek naar kenniscreatie door klanten en consultants. Het bevat praktische tips die ertoe kunnen bijdragen dat klanten en consultants nog slimmer gaan samenwerken. Met daarbij de tekst en uitle...

Fundamentals of Sustainable Development is an accessible and interdisciplinary textbook that introduces the concept of sustainable development to students from across the disciplines from economics, management, teacher education, arts and humanities to the natural and social sciences. The impact of development needs to be considered beyond the narrow focus of economic, ecological or social concerns. This new edition builds upon the second edition’s user-friendly and comprehensive overview o...

The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design

Alex Osterwalder and Yves Pigneurs' Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities. After years of researching how the world's best companies develop, test, and scale new business models, the authors have produced their ...

Microeconomics, 6th Edition gives students the most effective approach for learning microeconomic tools and concepts. This text provides an accessible, integrated structure with numerous practice problems, exercises, and engaging applications. Worked-out Learning-by-Doing problems, mathematical and graphical data, and verbal explanations enable business and economics majors to recognize significant data, patterns, and trends.

Develop business understanding through real-life examples and latest developments in the field Procurement and Supply Chain Management, 10th Edition, by Farrington is the most comprehensive and accessible textbook on procurement and supply chain management currently available. It is the ideal textbook for those aspiring to be leaders in the profession, and for those who are engaged in professional studies for the Chartered Institute of Procurement and Supply examinations (at both the found...

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and...

The classic groundbreaking text for understanding organizational theory in the sport industry is back in an extensively revised new edition. With an added emphasis on organizational behavior and practical applications of the theory, Understanding Sport Organizations: Applications for Sport Managers, Third Edition, provides a logical progression to understanding the many components of and processes in sport organizations. Readers will gain a strong theoretical foundation while learning how it ...

Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption - what people buy, why they buy it and how they buy. This edition has been updated to include:An insight into the different roles of the internet and the growing influence of social mediaAn exploration of the various psychological and sociologic...

‘Handboek commerciële vaardigheden’ behandelt alle vaardigheden die je als moderne verkoper nodig hebt. De theorie wordt ondersteund door vele voorbeelden, heldere modellen en praktische cases. Deze nieuwe editie is uitgebreid met digitale onderdelen die het voor u en uw studenten nog eenvoudiger maakt om gespreksvaardigheden te trainen en te toetsen.

Studenten krijgen bij aanschaf: een exemplaar van het boek, toegang tot de online trainingen van TrainTool en toegang tot de bijbehorende ...