With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business. In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour. This book will show you how to apply specific principles to improve your m...

A detailed and critical analysis of the multiple types of entrepreneurship, helping students to understand the practical skills and theoretical concepts needed to create their very own entrepreneurial venture. Split into two parts, the book provides an even balance between theory and practice. Part 1 covers the practical activities involved in new entrepreneurial ventures, and Part 2 uses the latest research to explore entrepreneurship from different perspectives.

The second edition features ...

'Een prikkelend, diepzinnig boek.' Financial Times

'Aforismen die ons ... aansporen bepaalde denkluikjes te openen en manieren te vinden om "onzin uit het hoofd te verwijderen".' nrc.nl

De Griekse mythologische figuur Procrustes had een merkwaardig gevoel voor gastvrijheid: zijn gasten moesten precies passen in zijn logeerbed. Hij hakte de benen af van wie te lang was, en wie te klein was, rekte hij uit. Dit geeft Nassim Nicholas Talebs visie weer op hedendaagse overmoed: mensen ondergeschikt...

Veel mensen zijn van tijd tot tijd bezig met het onderwerp ´kwaliteiten´, bijvoorbeeld door middel van vragen als: Welke bezigheden passen het beste bij mij? Hoe kan ik omgaan met eigenschappen van mezelf, die ik vervelend vind? Waar blink ik echt in uit? Welke zijn mijn verborgen talenten? Door kwaliteiten als invalshoek te nemen is het mogelijk een antwoord te vinden op deze vragen. Onze kwaliteiten vormen een belangrijke drijfveer van waaruit wij de dingen doen die we doen.

Dit praktische...

Folland, Goodman, and Stano's bestselling The Economics of Health and Health Care text offers the market-leading overview of all aspects of Health Economics, teaching through core economic themes, rather than concepts unique to the health care economy. The Eighth Edition of this key textbook has been revised and updated throughout, and reflects changes since the implementation of the Affordable Care Act (ACA). In addition to its revised treatment of health insurance, the text also introduces ...

An introductory overview of the fundamentals in managing events, preparing students for a future career in events management and hospitality.

De huidige markteconomie negeert de ecologische grenzen van onze planeet, splijt samenlevingen en slaagt er niet in basisbehoeften te vervullen. Meer en meer mensen zoeken een andere economie, die sociaal, ecologisch, rechtvaardig en democratisch is.

Ze komen dan vaak uit bij de Oostenrijker Christian Felber. Hij keert de economische wegwijzers radicaal om en reikt met zijn Gemene-Goed-Economie een doordacht alternatief economisch systeem aan, dat op alle essentiële punten in overeenstemmin...

A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services. Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best interests. The new field of behavioral economics draws on the insights of psychology to study non-rational decision making. The newer field of consumer neuroscience draws on the findings, tools, and techniques of neur...

Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general principles, today's students--tomorrows future managers--will be prepared to adjust their firms business strategies to the demands ...

Business Driven Technology 7e provides the ultimate flexibility in tailoring content to the exact needs of your MIS or IT course! Business Driven Technology 7e offers flexibility to customize according to your needs and the course and student needs by covering essential concepts and topics in the five core units, while providing additional in-depth coverage in the business and the technology plug-ins. Plug-ins are fully developed modules of text that include student learning outcomes, case st...