Teaching Entrepreneurship moves entrepreneurship education from the traditional process view to a practice-based approach and advocates teaching entrepreneurship using a portfolio of practices, which includes play, empathy, creation, experimentation, and reflection. Together these practices help students develop the competency to think and act entrepreneurially in order to create, find, and exploit opportunities of all kinds in a continuously changing and uncertain world. Divided into two par...

Social enterprise is an up and coming phenomenon around the world. Businesseswith the primary aim of bettering the world. Social enterprises are claiming a distinct place amongst commercial enterprises, charities, and public sector organizations.This book paints an inspiring picture of the social enterprise, what it is and what it is not. How it works and what the challenges are. With a wide range of examples from the Netherlands, most of which can be found elsewhere across the world. A book ...

This innovative textbook makes the tools and applications of game theory and strategic reasoning both fascinating and easy to understand. At the heart of the book is a diverse collection of strategic scenarios, not only from business and politics, but from history, fiction, sports, and everyday life as well.

Kosten en baten met beleid maakt bedrijfseconomie begrijpelijk en toegankelijk.

Dit studieboek richt zich op de bedrijfseconomie van dienstverlenende bedrijven, zowel commercieel als non-profit. Vrijwel iedereen heeft te maken met dit type bedrijven bijvoorbeeld als toerist, reiziger, recreant, patiënt, cliënt, klant, burger, gedaagde, weggebruiker of leerling. Dit boek bevat vele herkenbare voorbeelden van bedrijfseconomische principes uit verschillende vormen van dienstverlening.

Dit studie...

In the 1980s the performance of Japan’s economy was an international success story, and led many economists to suggest that the 1990s would be a Japanese decade. Today, however, the dominant view is that Japan is inescapably on a downward slope. Rather than focusing on the evolution of the performance of Japanese capitalism, this book reflects on the changes that it has experienced over the past 30 years, and presents a comprehensive analysis of the great transformation of Japanese capitali...

To survive in today's complex economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. Distinction based on quality no longer provides competitive advantage. Imagineers use design methods to create meaningful experiences that connect consumers to brands, employees to companies and consumers to consumers.

This book explains the background of the need for experiences and then focusses on how to design them. Bringing theory ...

LEKKER BLIJVEN WERKEN SPELWerken aan je duurzame inzetbaarheid.De bedoeling van dit spel is met jezelf en anderen in gesprek te gaan over de toekomst van je werk. Hoe sta je er wat dat betreft voor? Waar liggen je kansen? Wat zijn je uitdagingen? Het spel stimuleert je om op punten waar dat mogelijk is, zelf in actie te komen of samen met je werkgever plannen te maken om je inzetbaarheid (verder) te verbeteren. Het spel is zinvol voor iedereen die betaald of onbetaald werk verricht en stil ...

Want to know how to influence other people's behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider's...

One of the most vexing human rights issues of our time has been how to protect the rights of individuals and communities worldwide in an age of globalization and multinational business. Indeed, from Indonesian sweatshops to oil-based violence in Nigeria, the challenges of regulating harmful corporate practices in some of the world’s most difficult regions long seemed insurmountable. Human rights groups and businesses were locked in a stalemate, unable to find common ground.

In 2005, the Uni...

Concise, authoritative and jargon-free, the new edition of Jonathan Wilson's best-selling introduction to business research is the perfect guide to completing a successful research project.