Want to know how to influence other people's behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider's...

One of the most vexing human rights issues of our time has been how to protect the rights of individuals and communities worldwide in an age of globalization and multinational business. Indeed, from Indonesian sweatshops to oil-based violence in Nigeria, the challenges of regulating harmful corporate practices in some of the world’s most difficult regions long seemed insurmountable. Human rights groups and businesses were locked in a stalemate, unable to find common ground.

In 2005, the Uni...

Concise, authoritative and jargon-free, the new edition of Jonathan Wilson's best-selling introduction to business research is the perfect guide to completing a successful research project.

The EU version of the best text for the intermediate macroeconomics course that keeps getting better.

Mankiw’s Macroeconomics EU edition maintains the US original edition’s bestselling status by continually bringing the leading edge of macroeconomics theory, research, and policy to the classroom, explaining complex concepts with exceptional clarity.

Highly readable, this text communicates the theories and models of macroeconomics in a concise and accessible way, with real-world examples, ...

McGuire's student-friendly introduction to the field of HRD provides a good balance of theory and practice.

Wat kunnen we leren van Silicon Valley?

De volgende Bill Gates zal geen besturingssysteem ontwerpen, en de nieuwe Mark Zuckerberg geen tweede Facebook. Het kopiëren van succesvolle modellen uit Silicon Valley heeft weinig zin. We kunnen wél leren van het vermogen om iets geheel nieuws te creëren in plaats van iets toe te voegen aan wat al bestaat.

Peter Thiel is medeoprichter van PayPal en investeerder in vele techbedrijven, zoals Facebook, LinkedIn en Spotify. Dankzij zijn unieke ervarin...

In de afgelopen twee jaar hebben we meer informatie geproduceerd dan in de 2000 jaar ervoor; denk aan alle e-mails, digitale foto's, bonuskaartgegevens, kaarten en financiële cijfers. Deze onvoorstelbaar

grote hoeveelheid digitale gegevens wordt niet alleen opgeslagen, maar ook steeds beter geanalyseerd. Big data-analyse levert kennis op die verregaande gevolgen heeft voor hoe we denken, werken en leven.

Viktor Mayer-Schönberger, hoogleraar aan het Oxford Internet Institute en Kenneth Cukier,...