In The Challenger Sale, Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge themWhat's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers.

They challenge them. Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied the performance of thousands of sales re...

In Hooked, Nir Eyal reveals how successful companies create products people can't put down - and how you can too 'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup 'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather Winner of best Marketing book in 800-CEO-READ Business Book Awards 2014 'The book everyone in Silicon Valley is talking about' B...

Get ready for the ultimate crash course in communicating and solving problems through simple pictures.

Thirty-two thousand years ago, your many-times-great-grandparents Oog and Aag drew pictures on the wall of a cave. They had an innate need to communicate, but no written language. So they found an easy and natural way to share their thoughts and stories.

Today, after so many years when speaking and writing dominated, we're back in another highly visual age. About 90 percent of everything sha...