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Economie en bedrijf algemeen (1558)
maandag verzonden
Resistance
The Underground War in Europe, 1939-1945
2024 || Paperback || Halik Kochanski || Van Ditmar Boeken B.V.
maandag verzonden
The Language Instinct
How the Mind Creates Language
2024 || Paperback || Steven Pinker || Van Ditmar Boeken B.V.
A definitive account of how language works, how we learn it and how it evolves, from an award-winning cognitive scientist and public intellectual. New edition, including an afterword on the book's origins and influence, and re-jacketed as part of a backlist redesign.
Narrative and Numbers
The Value of Stories in Business
2017 || Hardcover || Aswath Damodaran || Columbia University Press
How can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives corporate value, adding substance to numbers and persuading even cautious investors to take risks. In business, there are the storytellers who spin compelling narratives and the number-crunchers who construct meaningful models and accounts. ...
maandag verzonden
Crushing It!
How Great Entrepreneurs Build Business and Influence - and How You Can, Too
2024 || Paperback || Gary Vaynerchuk || Van Ditmar Boeken B.V.
?If there's anything this book should teach you, it's that the only thing stopping you from achieving lasting career and life happiness is you.?In his 2009 international bestseller, Crush It!, Gary insisted that a vibrant personal brand was one of the primary paths to entrepreneurial success. In Crushing It!, Gary explains why that's even more true today, offering his unique perspective on what has changed and what remains timeless. He also shares stories from other entrepreneurs who have gro...
maandag verzonden
Dollars and Sense
How We Misthink Money and How to Spend Smarter
2024 || Paperback || Dr. Dan Ariely e.a. || Van Ditmar Boeken B.V.
Why is paying for things painful? Why are we comfortable overpaying for something in the present just because we've overpaid for it in the past? Why is it easy to pay $4 for a soda on vacation, when we wouldn't spend more than $1 on that same soda at our local grocery store?We think of money as numbers, values, and amounts, but when it comes down to it, when we actually use our money, we engage our hearts more than our heads. Emotions play a powerful role in shaping our financial behavior, of...
Draw To Win
A Crash Course on How to Lead, Sell, and Innovate With Your Visual Mind
2022 || Hardcover || Dan Roam || Penguin
Get ready for the ultimate crash course in communicating and solving problems through simple pictures.
Thirty-two thousand years ago, your many-times-great-grandparents Oog and Aag drew pictures on the wall of a cave. They had an innate need to communicate, but no written language. So they found an easy and natural way to share their thoughts and stories.
Today, after so many years when speaking and writing dominated, we're back in another highly visual age. About 90 percent of everything sha...
Event Sponsorship / 1st edition
2013 || Paperback || Ian McDonnell e.a. || Taylor & Francis
This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an investigation of the origins of sponsorship and then considers all important elements of Events sponsorship management. It considers what sponsorship is, its history and evolution, what its marketing uses are, how it can used efficiently;...
The Great Transformation of Japanese Capitalism
2014 || Hardcover || Sebastien Lechevalier || Taylor & Francis
In the 1980s the performance of Japan’s economy was an international success story, and led many economists to suggest that the 1990s would be a Japanese decade. Today, however, the dominant view is that Japan is inescapably on a downward slope. Rather than focusing on the evolution of the performance of Japanese capitalism, this book reflects on the changes that it has experienced over the past 30 years, and presents a comprehensive analysis of the great transformation of Japanese capitali...
Information Systems / 2nd edition
What Every Business Student Needs to Know
2020 || Paperback || Efrem G. Mallach || Taylor & Francis
Most information systems textbooks overwhelm business students with overly technical information they may not need in their careers. This textbook takes a new approach to the required information systems course for business majors. For each topic covered, the text highlights key "Take-Aways" that alert students to material they will need to remember during their careers.
Sections titled "Where You Fit In" and "Why This Chapter Matters" explain how the topics being covered will impact students...
Strategic Management in Public Services Organizations
Concepts, Schools and Contemporary Issues
2022 || Paperback || Ewan Ferlie e.a. || Taylor & Francis
Brings innovative new strategic management models to the field of public management, to help public managers adapt their practices in an era of New Public Management reforms New chapter on open, co-operative and collaborative strategy-making, in line with the most innovative approaches to strategy An expanded list of mini-cases, a very popular feature of the first edition, as well as new chapter summaries to help reinforce learning Takes a comparative and international view for advanced level...
