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Economie en bedrijf algemeen (1490)

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Conducting Action Research for Business and Management Students

2021 || Paperback || David Coghlan e.a. || SAGE

This concise and practical guide explores the use of action research as a method for conducting research in a business and management Masters dissertation.

51,00
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Understanding Journalism

2020 || Paperback || Lynette Sheridan Burns e.a. || SAGE

With a new chapter on visual storytelling and expanded coverage of digital and social media platforms, the third edition of this bestselling text explains the principles and techniques required to become a successful - and valued - journalist.

19,99
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The Journey of Humanity

And the Keys to Human Progress

2023 || Paperback || Oded Galor || Vintage Publishing

THE INTERNATIONAL BESTSELLER

'Masterful. Galor answers the ultimate mystery' LEWIS DARTNELL

'Completely brilliant and utterly original' JON SNOW

'Astounding in scope and insight' NOURIEL ROUBINI

The stunning advances that have transformed human experience in recent centuries are no accident of history - they are the result of universal and timeless forces, operating since the dawn of our species. Drawing on a lifetime's scientific investigation, Oded Galor's ground-breaking new vision identif...

17,99
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The Power of Fun

Why fun is the key to a happy and healthy life

2024 || Paperback || Catherine Price || Transworld Publishers Ltd

17,99
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The Bezos Letters

14 Principles to Grow Your Business Like Amazon

2024 || Paperback || Steve Anderson || John Murray Press

The USA TODAY and WALL STREET JOURNAL bestseller which uses Amazon CEO Jeff Bezos' annual shareholder letters to show why, when, and how to take risks and grow your business.

46,95
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Advertising in the Digital Age

Theories and Practices

2024 || Paperback || Sevil Yesiloglu e.a. || SAGE

Advertising is everywhere. Whether you realise it or not, it's there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What's more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today's media environment and how 'online' advertising differs from traditional 'offline' models.

In ...

48,95
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The Complete Handbook of Coaching

2023 || Paperback || Elaine Cox e.a. || SAGE

This book provides a wide-ranging guide to the complex, multidisciplinary area of coaching, exploring coaching theories and approaches, genres and settings, and professional issues.

27,99
Leverbaar vanaf 12 februari 2026
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On the Future of Species

Authoring Life by Means of Artificial Biological Intelligence

2026 || Paperback || Adrian Woolfson || Bloomsbury Publishing (UK)

A ground-breaking exploration of the emerging field of genome writing and its profound implications for healthcare, the environment and the global economy

65,95
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Services Marketing / 4th edition

Integrating Customer Focus Across the Firm

2020 || Paperback || Alan Wilson e.a. || McGraw-Hill

Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success. In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the center of this approach. The new edition draws on the most recent research,...

79,95
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Microeconomics and Behaviour / 4th edition

2025 || Paperback || Robert Frank e.a. || McGraw-Hill

The fourth European edition of Microeconomics and Behaviour builds on its core analytical foundations, and embeds them in accessible and engaging real-world examples to demonstrate the relationship between economic thinking and analysis and human behaviour. By blending theory with practical application, students are encouraged to think like economists and critically assess the technical tools of microeconomics and to find more interesting and innovative ways of applying them, ultimately devel...