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Economie en bedrijf algemeen (1324)
Strategy: An International Perspective / 8th edition
2025 || Paperback || Bob de Wit || Cengage Learning
Now in its 8th edition, the philosophy at the heart of Bob de Wit’s landmark text Strategy is that an understanding of the topic can only be gained by exposure to the different perspectives in the field. Recognizing that there is no simple answer to the question of ‘what is strategy’, the author navigates readers through contrasting viewpoint readings to encourage discussion and debate, and illustrative cases to acknowledge the importance of strategy in the world of business. Placing th...
International Marketing Strategy / 10th Edition
Analysis, Development and Implementation
2025 || Paperback || Isobel Doole e.a. || Cengage Learning EMEA
Now in its tenth edition, this popular text has been comprehensively updated and revised to reflect changing world events that are impacting international marketing and the challenges posed by the latest developments . The text provides accessible content from around the world including newly emerging economies as well as explaining increasingly global risks and the role of digital developments. An exciting range of features including Management Challenges, Illustrations and contemporary case...
morgen verzonden
Brands and Branding
2016 || Paperback || Stephen Brown || SAGE
A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how - through theory made enjoyable by plenty of current examples.
Managing Oneself
2020 || Paperback || Peter Ferdinand Drucker || Harvard Business Review Press
We live in an age of unprecedented opportunity: with ambition, drive, and talent, you can rise to the top of your chosen profession regardless of where you started out. But with opportunity comes responsibility. Companies today aren't managing their knowledge workers careers.
Instead, you must be your own chief executive officer. That means it's up to you to carve out your place in the world and know when to change course. And it's up to you to keep yourself engaged and productive during a ca...
morgen verzonden
HBR Guide to Getting the Mentoring You Need (HBR Guide Series)
2024 || Paperback || Harvard Business Review || Harvard Business Review Press
How to attract the right mentors, maintain fruitful relationships with them, and apply structure and rigor to your mentoring experiences so you can grow and advance in your career
morgen verzonden
Our Next Reality
How the AI-powered Metaverse Will Reshape the World
2024 || Paperback || Alvin Wang Graylin e.a. || John Murray Press
morgen verzonden
More From Less
The surprising story of how we learned to prosper using fewer resources – and what happens next
2024 || Paperback || Andrew McAfee || Simon & Schuster
The remarkable story of how business has taken us beyond a tipping point where we have passed 'peak stuff', helping us become more prosperous while using fewer raw materials.
morgen verzonden
Mindset - Updated Edition
Changing The Way You think To Fulfil Your Potential
2024 || Paperback || Dr Carol Dweck || Little, Brown Book Group
An authoritative, practical guide on how to develop the mindset necessary for success, both personal and professional. - Revised and updated with new material
morgen verzonden
Accidental
The Greatest (Unintentional) Science Breakthroughs and How They Changed The World
2025 || Paperback || Tim James || Little, Brown Book Group
A hugely entertaining exploration of unintentional world-changing discoveries in science, for fans of ELEMENTAL and HUMANS: A BRIEF HISTORY OF HOW WE F*CKED IT ALL UP.
morgen verzonden
Applied Marketing Analytics Using R
2023 || Paperback || Gokhan Yildirim e.a. || SAGE
Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools.
