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Economie en bedrijf algemeen (1327)
International Marketing Strategy / 9th edition
Analysis, Development and Implementation
2022 || Paperback || Isobel Doole e.a. || Cengage Learning
Major global events such as the COVID-19 pandemic and the UN Sustainable Development Goals have changed the business landscape with significant consequences for trade. Understanding such environmental issues, politics, economics and more, is critical in international marketing strategy. Fully updated and revised, the ninth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of d...
morgen verzonden
Events Management
Principles and Practice
2021 || Paperback || Razaq Raj e.a. || SAGE
An introductory overview of the fundamentals in managing events, preparing students for a future career in events management and hospitality.
morgen verzonden
Mountains of Fire
The Secret Lives of Volcanoes
2024 || Paperback || Clive Oppenheimer || Hodder & Stoughton
A thrilling journey to the planet's most extreme places with world-famous volcanologist Professor Clive Oppenheimer.
Business Skills for the 21st Century
2023 || Paperback || Marc G. Baaij || SAGE
This new student textbook using a wide range of learning features covers essential skills such as creative and critical thinking, communication and cooperation as well as data-driven decision-making for businesses and societies at large, as they encounter problems, identify opportunities and seek solutions during complex and turbulent times.
Human Resource Management / 4th edition
Strategic and International Perspectives
2023 || Paperback || Jonathan Crawshaw e.a. || SAGE
This popular text treats international, strategic and contemporary issues as central to the study and practice of Human Resource Management. Its practical focus helps you develop the skills needed for the world of work, through learning features such as HRM in Practice, Developing Key Skills and Debating HRM. The fourth edition has been thoroughly updated and brings you:* Case studies which offer a link between theory and practical challenges in the international HR environment * A new chapte...
morgen verzonden
Entrepreneurship
A Contemporary & Global Approach
2024 || Paperback || David Deakins e.a. || SAGE
A new textbook providing a contemporary and global approach to entrepreneurship
morgen verzonden
An Introduction to Business & Management Consultancy / 3rd edition
2025 || Paperback || Marc G. Baaij || SAGE
This textbook provides a clear and concise introduction to business and management consultancy. It will help you understand practices and techniques to hire and to implement business and management consultancy, giving you the essentials for success in your studies and later industries when working with - and not just for - consultancy firms. Built around learning objectives and providing engaging, real-life examples, this text empowers the reader to understand the ‘what’, ‘how’, ‘wh...
Sport Marketing
2023 || Paperback || Windy Dees e.a. || Human Kinetics Publishers
Sport marketing is more accessible than ever, with sport business professionals, companies, the media, athletes, teams, coaches, and fans connecting in new ways and with new experiences. Sport Marketing, Fifth Edition With HKPropel Access, presents a modernized, current-day approach to the dynamic industry of sport marketing. A full-color presentation brings this vibrant field to life with comprehensive coverage-balanced between theoretical and practical-to provide an understanding of the fou...
morgen verzonden
Organizational Change - International Student Edition
An Action-Oriented Toolkit
2021 || Paperback || Gene Deszca e.a. || SAGE
Organizational Change combines conceptual models with concrete examples and hands-on exercises to dramatically improve the knowledge, skills, and abilities of students in creating effective change.
morgen verzonden
Applying Communication Theory for Professional Life
A Practical Introduction
2022 || Paperback || Marianne Dainton e.a. || SAGE
