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Economie en bedrijf algemeen (1372)
Consumer Culture Theory
2023 || Paperback || Eric Arnould e.a. || SAGE
The definitive text for students and scholars of Consumer Culture Theory (CCT), now fully updated and expanded to include the latest CCT research and consumption and marketplace phenomena.
A Very Short, Fairly Interesting and Reasonably Cheap Book About Studying Organizations / 5th edition
2021 || Paperback || Chris Grey || SAGE
'Indispensable and subversive' - Simon Caulkin, The Observer 'A highly entertaining polemic.... This slim volume more than lives up to its title' - Stefan Stern, Financial TimesConceived by Chris Grey and written to get you thinking, the 'Very Short, Fairly Interesting and Reasonably Cheap' series offers informal, conversational and critical overviews of popular areas of study. Updated throughout with examples from the biggest global news events, including the Trump presidency, cost-cutting a...
Designing and Managing a Research Project
A Business Student's Guide
2021 || Paperback || Michael J. Polonsky e.a. || SAGE
From choosing the topic to presenting the results, the fourth edition offers a practical step-by-step guide for business students on how to conduct a successful research project.
Consumer Behavior and Culture
Consequences for Global Marketing and Advertising
2020 || Paperback || Marieke de Mooij || SAGE
Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption - what people buy, why they buy it and how they buy. This edition has been updated to include:An insight into the different roles of the internet and the growing influence of social mediaAn exploration of the various psychological and sociologic...
Finance Basics (HBR 20-Minute Manager Series)
2024 || Paperback || Harvard Business Review || Harvard Business Review Press
Leadership Presence (HBR Emotional Intelligence Series)
2024 || Paperback || Harvard Business Review e.a. || Harvard Business Review Press
HBR's 10 Must Reads on Women and Leadership (with bonus article "Sheryl Sandberg: The HBR Interview")
2024 || Paperback || Harvard Business Review e.a. || Harvard Business Review Press
Start with Why
How Great Leaders Inspire Everyone to Take Action
2011 || Paperback || Simon Sinek || Penguin
The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER.
In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who've watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time.
Sinek starts with a fundamental question: ...
Arrival of the Fittest
Solving Evolution's Greatest Puzzle
2024 || Paperback || Andreas Wagner || Oneworld Publications
Discover the final puzzle piece to complete Darwin's theory of evolution in this landmark book from one of today's most inventive scientists
HBR Guide to Your Job Search
2024 || Paperback || Harvard Business Review || Harvard Business Review Press