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Economie en bedrijf algemeen (1338)
maandag verzonden
The Illusion of Choice
16½ psychological biases that influence what we buy
2024 || Paperback || Richard Shotton || Harriman House Publishing
The Illusion of Choice identifies the 161/2 most important psychological biases that everyone in business needs to be aware of today - and shows how any business can take advantage of these to win customers, retain customers and sell more.
How to Become a Video Game Artist
2013 || Paperback || S Kennedy || Watson-Guptill Publications
Starting with the basics of game creation and a look at the artistic skills necessary to get started, this title offers key roles for creators - from concept artists to character animators to marketing artists and beyond. It also features interviews with video game art professionals who've worked for top gaming companies.
In How to Become a Video Game Artist, veteran video game designer Sam R. Kennedy provides the inside track on everything you need to forge a career in the world of video gam...
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The Lean CFO
Architect of the Lean Management Accounting System
2024 || Paperback || Nicholas S. Katko || Taylor & Francis Group Limited
This book is not about debits, credits, or accounting theory. Instead, it describes how a chief financial officer (CFO) becomes a Lean CFO by leading a company in developing and deploying a Lean management system. The finance team, business executives, and Lean leaders will all benefit from its forward-thinking improvement approach.
Resourcing the Start-up Business / 2nd edition
Creating Dynamic Entrepreneurial Learning Capabilities
2022 || Paperback || Oswald Jones e.a. || Taylor & Francis
Drawing on the most up-to-date and relevant research, this concise textbook is an accessible guide to harnessing the appropriate resources when launching a new start-up business. The focus is on the wide range of tangible and intangible resources available to entrepreneurs in the early stages of a new venture. This second edition brings in material on crowdfunding, digitalization and Covid-19, and dedicates new chapters to: lean start-ups and business models idea generation and opportunity de...
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Understanding Payments
A Whistle-Stop Tour into What You Thought You Knew
2025 || Paperback || Neira Jones || Taylor & Francis Group Limited
This book enables new and experienced payments practitioners alike to understand the fundamentals of the various payment ecosystems, and to quickly get up to speed on developments in the industry. Also including an extensive, comprehensive glossary of payments-related terms, this book will be used as an essential reference for years to come.
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How to Write a Marketing Plan
Define Your Strategy, Plan Effectively and Reach Your Marketing Goals
2024 || Paperback || John Westwood || Kogan Page
Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets.
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The Creative Thinking Handbook
Your Step-by-Step Guide to Problem Solving in Business
2024 || Paperback || Chris Griffiths e.a. || Kogan Page
Learn how to think creatively with this comprehensive handbook, packed with advice, practical tools, useful templates and a tried-and-tested problem-solving model.
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Confident Cyber Security
The Essential Insights and How to Protect from Threats
2024 || Paperback || Dr Jessica Barker || Van Ditmar Boeken B.V.
Uncover the basic principles of cyber security and futureproof your career with this easy-to-understand, jargon-busting beginner's guide to the practical skills you need.
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The Focus Fix
Finding Clarity, Creativity and Resilience in an Overwhelming World
2024 || Paperback || Chris Griffiths e.a. || Kogan Page
Discover the power of finding focus in a world full of distractions through practical tips and scientific insights.
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Happy Economics
Why the Happiest Workplaces are the Most Successful
2024 || Paperback || Mark Price || Kogan Page
Understand why happiness is important in the workplace and why happy companies flourish financially.
