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Economie en bedrijf algemeen (1331)
Services Marketing / 4th edition
Integrating Customer Focus Across the Firm
2020 || Paperback || Alan Wilson e.a. || McGraw-Hill
Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success. In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the center of this approach. The new edition draws on the most recent research,...
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The Journey of Humanity
And the Keys to Human Progress
2023 || Paperback || Oded Galor || Vintage Publishing
THE INTERNATIONAL BESTSELLER
'Masterful. Galor answers the ultimate mystery' LEWIS DARTNELL
'Completely brilliant and utterly original' JON SNOW
'Astounding in scope and insight' NOURIEL ROUBINI
The stunning advances that have transformed human experience in recent centuries are no accident of history - they are the result of universal and timeless forces, operating since the dawn of our species. Drawing on a lifetime's scientific investigation, Oded Galor's ground-breaking new vision identif...
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The Power of Fun
Why fun is the key to a happy and healthy life
2024 || Paperback || Catherine Price || Transworld Publishers Ltd
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Managing Projects (HBR 20-Minute Manager Series)
2024 || Paperback || Harvard Business Review || Harvard Business Review Press
You've been asked to manage a key project. Its success could propel your career, but before you take the reins, you want a brief overview of what's expected of you. Managing Projects
Creating Business Plans
2014 || Paperback || Harvard Business Review || Harvard Business Review Press
A well-crafted business plan generates enthusiasm for your idea and boosts your odds of success--whether you're proposing a new initiative within your organization or starting an entirely new company. Creating Business Plans quickly walks you through the basics. You'll learn to: * Present your idea clearly * Develop sound financial plans * Project risks--and rewards * Anticipate and address your audience's concerns Don't have much time? Get up to speed fast on the most essential business skil...
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HBR Guide to Coaching Employees (HBR Guide Series)
2024 || Paperback || Harvard Business Review || Harvard Business School Publishing
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The Meaning of Human Existence
2024 || Paperback || Edward O. Wilson || WW Norton & Co
Challenging a purely mechanistic view of human existence, Edward O. Wilson examines what makes human beings supremely different from all other species.
Secrets of Power Negotiating - 25th Anniversary Edition
2023 || Paperback || Roger Dawson || Red Wheel/Weiser
“This is perhaps the best book on negotiating ever written. Roger’s powerful, practical principles will save or make you a fortune in the months and years ahead.” —Brian Tracy, author, Eat That Frog! and Million Dollar Habits
“This is the one negotiating book that really opened my eyes and gave me practical tools I could use immediately.” —Timothy Ferriss, bestselling author of The 4-Hour Work Week
“A fast, entertaining read that should be required reading for anyone who deals...
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HBR's 10 Must Reads on Mental Toughness (with bonus interview "Post-Traumatic Growth and Building Resilience" with Martin Seligman) (HBR's 10 Must Rea
2024 || Paperback || Harvard Business Review e.a. || Harvard Business Review Press
With bonus interview "Post-Traumatic Growth and Building Resilience" with Martin Seligman.
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Customer Data and Privacy: The Insights You Need from Harvard Business Review
The Insights You Need from Harvard Business Review
2024 || Paperback || Harvard Business Review e.a. || Harvard Business Review Press
Is it possible to take advantage of the benefits of data collection - and mitigate risks - for both companies and customers?
