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Economie en bedrijf algemeen (1356)
maandag verzonden
Smarter Investing: Simpler Decisions for Better Results
Simpler Decisions for Better Results
2025 || Paperback || Tim Hale || Pearson
How to build a simple yet robust portfolio – based on the latest theory and evidence - implemented with easy-to-select, best-in-class funds.
The Platform Business Navigator
2024 || Paperback || Felix Wortmann e.a. || Pearson Education Limited
8 out of the 10 most valuable companies are built on platform business models – such as Amazon, Alibaba, Apple and Google. Given their ubiquity, traditional companies can no longer ignore platform models so this book is their practical and comprehensive guide to leveraging the power of platforms in your organisation.
Marketing: Real People, Real Choices / 12th Global Edition
2025 || Paperback || Michael Solomon e.a. || Pearson
Marketing Management / 5th European edition
2024 || Paperback || Philip Kotler e.a. || Pearson
The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.
Service Operations Management / 6th edition
2025 || Paperback || Robert Johnston e.a. || Pearson Benelux B.V.
Address real-world organisational challenges by applying the principles of Service Operations Management Service Operations Management, 6th edition provides an understanding of how service performance can be improved in organisations. It features tools and techniques throughout, along with examples from a wide variety of international businesses.
Marketing: An Introduction / 16th Edition
2025 || Paperback || Gary Armstrong e.a. || Pearson
The Practice of Statistics for Business and Economics / 5th edition
2020 || Paperback || David Moore e.a. || Macmillan
Look at your data. Now available with Macmillan's online learning platform Achieve, The Practice of Statistics for Business and Economics (PSBE) helps students develop a working knowledge of data production and interpretation in a business and economics context, giving them the practical tools they need to make data-informed, real-world business decisions from the first day of class. Achieve for The Practice of Statistics for Business and Economics connects the problem-solving approach and re...
Principles of Microeconomics (International Edition)
2023 || Paperback || Betsey Stevenson e.a. || Macmillan
Every decision is an economic decision.
Principles of Microeconomics 2e by Betsey Stevenson (University of Michigan), and Justin Wolfers (University of Michigan) emphasises that every decision is an economic decision. The authors’ focus on useful economics uses compelling explanations and real-life examples to help students develop and apply economic intuition to their everyday decisions. They provide a thoroughly fresh take on a wide range of foundational topics in an engaging presentation...
Principles of Economics
2026 || Paperback || Betsey Stevenson e.a. || Macmillan Learning
International Economics ISE / 18th Edition
2023 || Paperback || Thomas Pugel || McGraw-Hill
International Economics, 18e combines rigorous economic analysis with attention to the issues of economic policy that are alive and important today in this field. Written in a concise and readable format, Pugel uses economic terminology when enhancing the analysis so that the reader can build their understanding of global economic developments and evaluate proposals for changes in economic policies. The text is informed by current events and includes the latest in applied international resear...
