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Economie en bedrijf algemeen (1364)
The Mindset of Success
From Good Manager to Great Leader
2025 || Paperback || Jo Owen || Kogan Page
Unlock your leadership potential by acquiring the seven key mindsets that lead to leadership success.
Work Happier
How to be Happy and Successful at Work
2025 || Paperback || Mark Price || Kogan Page Ltd
Take control of your own workplace happiness story, with this guide to helping you ensure that you're in the very best job in the very best organization.
Let Them Lead
Manage Less, Empower More
2026 || Paperback || Dan Crompton || Kogan Page Ltd
Learn how to build a team that truly cares about their work with this practical guide to managing today's workforce.
Business Made Simple
60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More
2024 || Paperback || Donald Miller || HarperCollins Focus
It’s hard to be successful without a clear understanding of how business works. These 60 daily readings from New York Times bestselling author Donald Miller focus on the tangible skills it takes to offer extreme value to your organization while building your company, your career, and your legacy.
HBR Guide to Project Management (HBR Guide Series)
2024 || Paperback || Harvard Business Review || Harvard Business Review Press
We all wish we could sharpen key management skills-like writing more effective emails or proposals, focusing to-do lists on what really matters, giving more persuasive presentations, or dealing with a boss who makes you want to scream. But who has the time? The HBR Guides can help. In the HBR Guide to Project Management
Sprint
How to Solve Big Problems and Test New Ideas in Just 5 Days
2025 || Paperback || Jake Knapp e.a. || Simon & Schuster Nederland B.V.
From inside Google Ventures, a unique five-day process for solving tough problems, proven at thousands of companies in mobile, e-commerce, healthcare, finance, and more.
Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution?
Now there’s a surefire wa...
Marketing Communications
Objectives, Strategy, Tactics
2020 || Paperback || John R Rossiter e.a. || SAGE
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.
Collecting Qualitative Data Using Digital Methods
2021 || Paperback || Rebecca Whiting e.a. || SAGE
An invaluable guide to using digital research methods in business and management dissertations at Masters level, with practical guidance into how to use these approaches in your own research project.
Management Decision-Making, Big Data and Analytics
2021 || Paperback || Simone Gressel e.a. || SAGE
An exciting new textbook examining big data and business analytics to look at how they can help managers become more effective decision-makers.
Doing Business in Asia
2020 || Paperback || Gabriele Suder e.a. || SAGE
From the author of Doing Business in Europe (SAGE, 2018), Gabriele Suder has teamed up with Sumati Varma based in India, and Terence Tsai from China to bring this comprehensive solution for Asian business teaching and learning. The book offers a highly productive mix of international business and marketing theory, and is packed with pedagogical tools to engage and develop understanding, including two full-length corporate case studies per chapter. This is a unique volume covering the most rel...
