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Economie en bedrijf algemeen (1332)
maandag verzonden
A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Leadership
2021 || Paperback || Brad Jackson e.a. || SAGE
Conceived by Chris Grey as an antidote to conventional textbooks, each book in the 'Very Short, Fairly Interesting and Reasonably Cheap' series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.
maandag verzonden
Marketing Ethics & Society
2021 || Paperback || Lynne Eagle e.a. || SAGE
Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.
maandag verzonden
HBR Guide to Project Management (HBR Guide Series)
2024 || Paperback || Harvard Business Review || Harvard Business Review Press
We all wish we could sharpen key management skills-like writing more effective emails or proposals, focusing to-do lists on what really matters, giving more persuasive presentations, or dealing with a boss who makes you want to scream. But who has the time? The HBR Guides can help. In the HBR Guide to Project Management
maandag verzonden
Work Rules!
Insights from Inside Google That Will Transform How You Live and Lead
2024 || Paperback || Laszlo Bock || John Murray Press
From the brilliant and innovative head of Google's people operations - the ultimate guide to attracting the most spectacular talent to your business and how to ensure the best and the brightest succeed.
maandag verzonden
Reflexive Leadership
Organising in an imperfect world
2021 || Paperback || Mats Alvesson e.a. || SAGE
Making a case for a reflexive approach to leadership that is informed by in-depth studies of managers. The book aims to facilitate reflexivity in terms of challenging one's position - understanding of leadership - and considering alternatives.
vandaag verzonden
Lean Startup
How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
2020 || Paperback || Eric Ries || Crown
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog ...
maandag verzonden
Marketing Communications
Objectives, Strategy, Tactics
2020 || Paperback || John R Rossiter e.a. || SAGE
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.
maandag verzonden
Collecting Qualitative Data Using Digital Methods
2021 || Paperback || Rebecca Whiting e.a. || SAGE
An invaluable guide to using digital research methods in business and management dissertations at Masters level, with practical guidance into how to use these approaches in your own research project.
maandag verzonden
Management Decision-Making, Big Data and Analytics
2021 || Paperback || Simone Gressel e.a. || SAGE
An exciting new textbook examining big data and business analytics to look at how they can help managers become more effective decision-makers.
maandag verzonden
Sprint
How to Solve Big Problems and Test New Ideas in Just 5 Days
2025 || Paperback || Jake Knapp e.a. || Simon & Schuster Nederland B.V.
From inside Google Ventures, a unique five-day process for solving tough problems, proven at thousands of companies in mobile, e-commerce, healthcare, finance, and more.
Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution?
Now there’s a surefire wa...
