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Economie en bedrijf algemeen (1362)
morgen verzonden
The Body Keeps the Score
Brain, Mind, and Body in the Healing of Trauma
2015 || Paperback || Bessel van der Kolk || Penguin
What causes people to continually relive what they most want to forget, and what treatments could help restore them to a life with purpose and joy? This book offers a new paradigm for effectively treating traumatic stress.
morgen verzonden
Four Ways of Thinking
Statistical, Interactive, Chaotic and Complex
2024 || Paperback || David Sumpter || Van Ditmar Boeken B.V.
Nudge / 1st edition
Improving Decisions About Health, Wealth and Happiness
2022 || Paperback || Richard H. Thaler e.a. || Penguin
The completely updated, final edition of the global bestseller - one of the most influential books of the 21st century'Few books can be said to have changed the world, but Nudge did. The Final Edition is marvellous: funny, useful, and wise' Daniel KahnemanNudge has transformed the way individuals, companies and governments look at the world - and in the process has become one of the most important books of the twenty-first century. This completely updated edition offers a wealth of new insigh...
Macroeconomics / 8th edition
A European text
2022 || Paperback || Michael Burda e.a. || Oxford University Press
Responding to the most recent global challenges by analysing data from new events, and developing new policy examples, the eighth edition of Macroeconomics: A European Text continues to provide a comprehensive and modern analysis of macroeconomic theories. While retaining their focus on those features that characterise the European economy, the authors explore matters surrounding the global financial crisis, the European debt crisis, and the most recent effects of the Covid-19 pandemic on bot...
The Advertising Effect: How to Change Behaviour
2014 || Paperback || Adam Ferrier || Oxford University Press
Want to know how to influence other people's behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider's...
Oxford IB Diploma Programme: Business Management Course Companion
Course Companion
2021 || Paperback || Martin Mwenda Muchena e.a. || Oxford University Press
Completely updated, with a new approach to most comprehensively cover the new 2014 syllabus and including a special focus on the new concept-based learning requirement. Every topic is covered in depth, plus full assessment support drives high achievement and TOK links aligns learning to the IB philosophy.
vandaag verzonden
Strategic Marketing / 4th edition
Creating Competitive Advantage
2022 || Paperback || Douglas West e.a. || Oxford University Press || ook als eBook
Highly practical and exceptionally clear, Strategic Marketing discusses the essential concepts and tools necessary to understand and implement effective marketing strategies. The fourth edition is packed with new case studies and examples including the rise of Disney +, the use of artificial intelligence in marketing, and small-scale innovators in India. Step into the professional world via the brand-new Practitioner Insights feature through which marketers operating across Africa, Europe, an...
Influence:
The Psychology of Persuasion / New and Expanded UK
2021 || Paperback || Robert B. Cialdini || HarperCollins
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insigh...
Positioning: The Battle for Your Mind
The battle for your mind. How to be seen and heard in the overcrowded marketplace
2001 || Paperback || Al Ries e.a. || McGraw-Hill
Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.
vandaag verzonden
The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace
2008 || Paperback || Peter Montoya e.a. || McGraw-Hill
The international bestseller--now updatedfor an even bigger, brand-savvy market
