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Economie en bedrijf algemeen (1361)
vandaag verzonden
An Introduction to Systems Psychodynamics
Consultancy Research and Training
2025 || Paperback || David Lawlor e.a. || Taylor & Francis Group Limited
This book provides an introduction to systems psychodynamic theory and its application to organisational consultancy, research and training, outlining systems dynamics methods and their historical and theoretical developments.
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Experiential Marketing
Consumer Behavior, Customer Experience and The 7Es
2025 || Paperback || Wided (B&C Consulting Group) Batat || Taylor & Francis Group Limited
This book combines gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process) of the new experiential marketing mix, and the challenges for the future.
vandaag verzonden
Marketing Channel Strategy / Druk 9
An Omni-Channel Approach -International Student Edition
2025 || Paperback || Robert W. Palmatier e.a. || Taylor & Francis Group Limited
morgen verzonden
Algorithms
2024 || Paperback || Panos Louridas || Van Ditmar Boeken B.V.
vandaag verzonden
Model Business Letters, Emails / 7th edition
and Other Business Documents
2022 || Paperback || Shirley Taylor || Pearson || ook als eBook
For anyone who wants to communicate effectively in business,this is your complete reference guide for any form of written communication. Packed with over 500 sample documents, over 100 tips for better business writing and useful templates you can apply to your writing immediately, Model Business Letters will help you put the key rules of good business writing into action.
morgen verzonden
Risky Business
Why Insurance Markets Fail and What to Do About It
2024 || Paperback || Liran Einav e.a. || Van Ditmar Boeken B.V.
An engaging and accessible examination of what ails insurance markets—and what to do about it—by three leading economists
vandaag verzonden
Macroeconomics / 8th edition
A European text
2022 || Paperback || Michael Burda e.a. || Oxford University Press
Responding to the most recent global challenges by analysing data from new events, and developing new policy examples, the eighth edition of Macroeconomics: A European Text continues to provide a comprehensive and modern analysis of macroeconomic theories. While retaining their focus on those features that characterise the European economy, the authors explore matters surrounding the global financial crisis, the European debt crisis, and the most recent effects of the Covid-19 pandemic on bot...
The Advertising Effect: How to Change Behaviour
2014 || Paperback || Adam Ferrier || Oxford University Press
Want to know how to influence other people's behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider's...
Oxford IB Diploma Programme: Business Management Course Companion
Course Companion
2021 || Paperback || Martin Mwenda Muchena e.a. || Oxford University Press
Completely updated, with a new approach to most comprehensively cover the new 2014 syllabus and including a special focus on the new concept-based learning requirement. Every topic is covered in depth, plus full assessment support drives high achievement and TOK links aligns learning to the IB philosophy.
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Strategic Marketing / 4th edition
Creating Competitive Advantage
2022 || Paperback || Douglas West e.a. || Oxford University Press || ook als eBook
Highly practical and exceptionally clear, Strategic Marketing discusses the essential concepts and tools necessary to understand and implement effective marketing strategies. The fourth edition is packed with new case studies and examples including the rise of Disney +, the use of artificial intelligence in marketing, and small-scale innovators in India. Step into the professional world via the brand-new Practitioner Insights feature through which marketers operating across Africa, Europe, an...
