Lamb/Hair/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts.

By connecting theory to real-life situations, Lamb/Hair/McDaniel's MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the...

Pulling aside the curtain of ‘Big Data’ buzz, this book introduces C-suite and other non-technical senior leaders to the essentials of obtaining and maintaining accurate, reliable data, especially for decision-making purposes.

Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. This fourth edition has been fully revised and updated to reflect the major changes in strategic direction for these industries due to the mo...

The book also details the affordability challenges in the industry caused by the past and current IMD ecosystem and presents a model for meeting those challenges.

This book is for everyone who is concerned about the successful future of a very special institution – the National Health Service (NHS).

Using pragmatic and real-world evidence, this book provides essential briefings on key topics that every current or aspiring leader needs to know in order to better manage strategy and achieve improved performance in their hospital or health system.

The purpose of this book is to offer health system board members an actionable, concise guide on their role as well as provide updates on key changes in health care delivery, including evidence and contemporary examples.

Exploring the past with hi-tech tools of modern archaeology, geology and astronomy, Hancock exposes an eerie network of connections between Egyptian pyramids, Andean temples, spherical geometry, and astro-navigation. He makes claim for a lost civilization that flourished during the last ice age.