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Economie en bedrijf algemeen (114)
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Edible Economics
A Hungry Economist Explains the World
2022 || Paperback || Ha-Joon Chang || Veltman Distributie Import Books
Economic thinking - about climate change, immigration, austerity, automation and much more - in its most digestible form
For decades, a single free market philosophy has dominated global economics. But this is bland and unhealthy - like British food in the 1980s, when bestselling author and Cambridge economist Ha-Joon Chang first arrived in the UK from South Korea. Just as eating a wide range of cuisines contributes to a balanced diet, so too is it essential we listen to a variety of economic...
Strategic Management in Public Services Organizations
Concepts, Schools and Contemporary Issues
2022 || Paperback || Ewan Ferlie e.a. || Taylor & Francis
Brings innovative new strategic management models to the field of public management, to help public managers adapt their practices in an era of New Public Management reforms New chapter on open, co-operative and collaborative strategy-making, in line with the most innovative approaches to strategy An expanded list of mini-cases, a very popular feature of the first edition, as well as new chapter summaries to help reinforce learning Takes a comparative and international view for advanced level...
Draw To Win
A Crash Course on How to Lead, Sell, and Innovate With Your Visual Mind
2022 || Hardcover || Dan Roam || Penguin
Get ready for the ultimate crash course in communicating and solving problems through simple pictures.
Thirty-two thousand years ago, your many-times-great-grandparents Oog and Aag drew pictures on the wall of a cave. They had an innate need to communicate, but no written language. So they found an easy and natural way to share their thoughts and stories.
Today, after so many years when speaking and writing dominated, we're back in another highly visual age. About 90 percent of everything sha...
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The Pyramid Principle / 3rd edition
Logic in Writing and Thinking
2022 || Paperback || Barbara Minto || Pearson
GET THE MAXIMUM IMPACT WITH THE MINIMUM EFFORT. The Pyramid Principle is the international best-seller on how to think creatively, reason lucidly and produce crisp, clear, compelling business writing. Join the tens of thousands of people worldwide who have benefited from Barbara Minto's technique, to present your thinking so clearly that the ideas jump off the page and into the mind of the reader. Can your writing do without it?
Digital Marketing / 8th edition (e-book)
2022 || E-book via Bookshelf || Dave Chaffey e.a. || Pearson
I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too - which is why we use it on our postgraduate practitioner programmes.
We make a copy available to every student in the University. No other text comes close and literally thousands of our graduates have benefitted from ...
ISE Strategic Management of Technological Innovation
2022 || Paperback || Melissa Schilling || McGraw-Hill
Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic co...
Artist Management for the Music Business
Manage Your Career in Music: Manage the Music Careers of Others
2022 || Paperback || Paul Allen || Taylor & Francis
Anyone managing an artists career needs to be well versed and have a savvy understanding of the moving parts of the music business. Learn how and why those moving parts "move," as well as how to manage and navigate a music-based career. Artist Management for the Music Business gives a comprehensive view of how to generate income through music and how to strategically plan for future growth.
The book is full of valuable practical insights. It includes interviews and case studies with examples ...
International Marketing Strategy / 9th edition
Analysis, Development and Implementation
2022 || Paperback || Isobel Doole e.a. || Cengage Learning
Major global events such as the COVID-19 pandemic and the UN Sustainable Development Goals have changed the business landscape with significant consequences for trade. Understanding such environmental issues, politics, economics and more, is critical in international marketing strategy. Fully updated and revised, the ninth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of d...
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Applying Communication Theory for Professional Life
A Practical Introduction
2022 || Paperback || Marianne Dainton e.a. || SAGE
Business Research Methods / 6th edition
2022 || Paperback || Emma Bell e.a. || Oxford University Press
This extremely popular text is the complete introduction to doing business research and is the ideal guide for students embarking on a research project. The authors have extensively revised this sixth edition to make it the most engaging and relevant text available. New chapters on quantitative methods and visual research offer extensive coverage of these areas and even greater practical support in applying these techniques, while cutting-edge material on inclusivity and bias in research, fem...