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Business Analytics / 3rd Global Edition
2020 || Paperback || James Evans || Pearson
A balanced and holistic approach to business analytics Business Analytics teaches the fundamental concepts of modern business analytics and provides vital tools in understanding how data analysis works in today's organisations. Author James Evans takes a fair and comprehensive, approach, examining business analytics from both descriptive and predictive perspectives. Students learn how to apply basic principles, communicate with analytics professionals, and effectively use and interpret analyt...
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Ten types of innovation / 1st edition
The Discipline of Building Breakthroughs
2020 || Paperback || Larry Keeley e.a. || Wiley
Innovation principles to bring about meaningful and sustainable growth in your organization Using a list of more than 2,000 successful innovations, including Cirque du Soleil, early IBM mainframes, the Ford Model-T, and many more, the authors applied a proprietary algorithm and determined ten meaningful groupings the Ten Types of Innovation that provided insight into innovation. The Ten Types of Innovation explores these insights to diagnose patterns of innovation within industries, to identi...
Corporate Finance, 4e
2020 || Paperback || David Hillier e.a. || McGraw-Hill
The fourth edition of Corporate Finance takes an applied approach to cover all the latest research and topic areas important to students taking Finance courses. The new edition provides an international perspective on all areas of corporate finance and has been updated to include discussion on current trends such as the rise of populism and trade barriers on international finance, the advent of Financial Technology, and key regulatory changes impacting the sector.
Understanding and Application
.Clear, user-friendly sty...
Understanding Digital Marketing
A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns
2020 || Paperback || Damian Ryan || Kogan Page Ltd
Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and essential guide to digital marketing. The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice ba...
Digital Marketing (e-book)
2020 || E-book via Bookshelf || Dave Chaffey e.a. || Pearson
Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companiess...
Procurement and Supply Chain Management / 10th edition
2020 || Paperback || Kenneth Lysons e.a. || Pearson || ook als eBook
Develop business understanding through real-life examples and latest developments in the field Procurement and Supply Chain Management, 10th Edition, by Farrington is the most comprehensive and accessible textbook on procurement and supply chain management currently available. It is the ideal textbook for those aspiring to be leaders in the profession, and for those who are engaged in professional studies for the Chartered Institute of Procurement and Supply examinations (at both the foundati...
Global Financial Accounting and Reporting
Principles and Analysis
2020 || Paperback || Walter Aerts e.a. || Cengage Learning
Global Financial Accounting and Reporting: Principles and Analysis continues to be an invaluable resource for undergraduate, postgraduate and MBA students of introductory financial accounting. Comprehensive and well-illustrated, it covers all the important topics without being too technical and takes a truly international approach. Using extracts from the latest IFRS Standards and real company report data, this book takes a global approach, giving students direct exposure to contemporary repo...
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Employee Engagement in Corporate Social Responsibility
2021 || Paperback || Debbie Haski-Leventhal e.a. || SAGE
Employee engagement in Corporate Social Responsibility focuses on engaging employees in socially responsible initiatives, using the existing literature, new empirical studies, case studies and thought-provoking insights.
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The 7 Habits Of Highly Effective People
30th Anniversary Edition
2020 || Paperback || Stephen R. Covey || Simon & Schuster
New York Times bestseller - over 25 million copies soldThe No. 1 Most Influential Business Book of the Twentieth Century "[Thirty] years after it first appeared, the wisdom of The 7 Habits is more relevant than ever. On an individual level people are burning out, and on a collective level we are burning up the planet.
So Dr. Covey's emphasis on self-renewal and his understanding that leadership and creativity require us to tap into our own physical, mental, and spiritual resources are exactly...
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Business Analysis Techniques
99 essential tools for success
2020 || Paperback || James Cadle e.a. || BCS learning & development ltd.
The development of business analysis as a professional discipline has extended the role of the business analyst who now needs the widest possible array of tools and the skills and knowledge to be able to use each when and where it is needed. This new edition provides 99 possible techniques and practical guidance on how and when to apply them. It complements Business Analysis also published by BCS, and offers a more detailed description of the techniques used in business analysis, together wit...