This book deals with the basics of Research Methodology (RM) for Business Research and statistical analysis for dealing with data using two software: R (a free statistical analysis environment) and MS-Excel.

Commemorating the 250th anniversary of James Mill’s birth and the 150th of John Stuart Mill’s death, this volume analyses the Mills’ discussions on topics such environment, gender, education, ethics, and lifestyle.

This easy-to-read guidebook helps marketers and health communicators alike understand the COVID-19 pandemic, learn from it, and plan for future emergencies that may require a need to draw on the same set of skills.