Most brand teams have built up huge data sets over the past years. Yet, many marketers don’t seem to know very well what to do with all those data.

In The Brand Butterfly, marketing expert Bert Peleman explains how to look at the data and how to put them to work, with a focus on finding and keeping your High-Value Customers.

Based on dozens of B2C cases from an array of industries across Europe, The Brand Butterfly outlines the three steps for success:

How to define your High-Value Customer...

Over the past decade, the proposal for a Universal and Unconditional Basic Income (UBI) has become a serious alternative in policy-making circles. UBI promises replace the complex welfare bureaucracy with a single benefit – abandoning targets (such as the unemployed) and activation instruments (such as job-search requirements). This disarmingly simple idea has inspired policy experiments in many countries, the Netherlands among them. I show how UBI became a credible policy alternative in th...

Geld speelt een hoofdrol in elke fase van je leven. Het bepaalt waar je woont, hoe je werkt, wat je kunt doen en soms ook moet laten. Toch leren we zelden hoe we er echt mee kunnen omgaan. In De economie van je leven loodst financieel expert Chris Sugira je door de belangrijkste financiële keuzes van je leven: van je eerste loon tot je pensioen en alles daartussenin.

Wat begint bij de basics – loon, belastingen en budgetteren, groeit uit tot inzicht in beleggen, vastgoed, fiscaliteit en pe...

The fantasies that underpin common perceptions of Virtual Reality and what we need to know about VR s potential risks as well as its opportunities.

This book provides a comprehensive demonstration of risk analysis as a distinct science covering risk understanding, assessment, perception, communication, management, governance, and policy. It presents and discusses the key pillars of this science, and provides guidance on how to conduct high-quality risk analysis.

In this outstanding introduction to Marx's philosophy Jaime Edwards and Brian Leiter begin with an overview of Marx's life and intellectual development. It is an indispensable introduction to Marx's philosophy, and will also be useful to those in related disciplines such as politics, sociology, history and economics.

This book focuses on the contested nature and competing narratives of food system transformations, despite it being widely acknowledged that changes are essential for the safeguarding of human and planetary health and well-being.