Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets

In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop cap...

Introduction to Operations Research is the classic text on operations research. While building on the classic strengths of the text, the author continues to find new ways to make the text current and relevant to students. One way is by incorporating a wealth of state-of-the art, user-friendly software and more coverage of business applications than ever before. When the first co-author received the prestigious Expository Writing Award from INFORMS for the textbook, the award citation describe...

"Ball's lucid and timely book offers a portal into a new realm."—The Economist

Uncover your creative spark and discover how it can revolutionize your leadership.

Productivity, collaboration, confidence, success - it all depends on a positive outlook and good mental wellbeing. And your mental health begins with you.

A hands-on, practical survival guide from retired Navy SEAL Clint Emerson, from eluding pursuers, evading capture, and surviving dangerous situations.

The ultimate guide to preparing for the interview process, maintaining focus, handling difficult questions, and maximizing your chances of landing that dream job.

Whether you're a school leaver, a recent graduate, an established professional on the move, or someone looking to return to the job market, any research and preparation will be critical in improving your performance in an interview setting - from being aware of your own strengths and weaknesses, through to knowing the quest...