Taking a strategic imperative perspective, this book introduces business leaders to a key differentiator that contributes to competitive advantage and financial sustainability: cultural competence.

Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated.

Bringing together the foremost experts in climate change leadership, this book proposes models of how climate change leadership capabilities can be developed in organisations, and sets out the qualities and approaches needed by leaders to successfully develop and implement climate change mitigation and adaptation policies.

The goal of this book is to help health care organizations (HCOs) understand, prepare, implement, and leverage digital transformation. The book opines that, to be successful, digital transformation must be led, and supported, by senior management.

This book focuses on the patient experience as a leadership strategy. It explores the relationships between coordinated care, expert leadership, provider-patient communications, and the patient experience.

This pathbreaking book, written by leading thinker in gender and organisations, Elisabeth Kelan, raises awareness of certain forms of gender binarity and inequality that are reinforced through digitalisation, so that organisations can understand more deeply the key issues involved, and how to promote more gender equitable workplaces.

The original and bestselling leadership book! Sun Tzu's ideas on survival and success have been read across the world for centuries. Today they can still be applied to business, politics and life. The Art of War demonstrates how to win without conflict.

With a focus on storytelling, social media, and socially-conscious content, Public Relations Writing: Essential Skills for Effective Storytelling is a step-by-step "how-to" guide that helps students develop and hone the skills they need to become strong writers and versatile storytellers within the Public Relations field.