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Economie en bedrijf algemeen (53)
Recursive Macroeconomic Theory
2018 || Hardcover || Lars Ljungqvist e.a. || MIT Press
The substantially revised fourth edition of a widely used text, offering both an introduction to recursive methods and advanced material, mixing tools and sample applications.
Recursive methods provide powerful ways to pose and solve problems in dynamic macroeconomics. Recursive Macroeconomic Theory offers both an introduction to recursive methods and more advanced material. Only practice in solving diverse problems fully conveys the advantages of the recursive approach, so the book provides ...
maandag verzonden
International Marketing
2021 || Paperback || Daniel W. Baack e.a. || SAGE
Exploring the inter-relatedness of the key components that impact any international marketing venture - markets, the 4P's, culture, language, political, legal economic systems, and infrastructure -- this book nurtures an understanding of the synergies between international marketing and international business.
Algemene economische basisprincipes / Druk 4 (e-book)
2018 || E-book via Bookshelf || J. de Jong e.a. || Noordhoff || met inkijkexemplaar ||
top 10 voorgeschreven ORM
- Een toegankelijk geschreven inleiding in algemene economie;
- met concrete voorbeelden van de theorie in de praktijk;
- bijzonder geschikt voor opleidingen met een beperkt aantal credits voor algemene economie.
Algemene Economische Basisprincipes behandelt kort en bondig de beginselen van de algemene economie en dan met name die principes die relevant zijn voor het bedrijfsleven. Door de brede opzet is het boek in het bijzonder geschikt voor de opleidingen waarin een beperkt aantal credits ...
maandag verzonden
Stop met verkopen, start met helpen
Meer klanten dankzij de COACH Methode
2019 || Paperback || Mark Soons || Pumbo.nl B.V.
In STOP MET VERKOPEN, START MET HELPEN worstelt Claire om haar Life Coaching praktijk op te zetten. Gaandeweg ontdekt ze de vijf pijlers van de COACH Methode, die het werven van klanten niet alleen makkelijk, maar ook leuk maken: echte connectie, obstakels blootleggen, aantrekkingskracht vergroten, congruent zijn en hartstocht hebben voor jezelf, de klant en je product of dienst.
Mark Soons laat in dit verhaal zien welke veel voorkomende denkfouten er worden gemaakt door sales medewerkers en ...
dinsdag verzonden
Principles of Sustainable Finance
2018 || Hardcover || Dirk Schoenmaker e.a. || Oxford University Press
Combining theory, empirical data, and policy this book provides a fresh analysis of sustainable finance. It explains the sustainability challenges for corporate investment and shows how finance can steer funding to certain companies and projects without sacrificing return, speeding up the transistion to a sustainable economy.
dinsdag verzonden
Dare to Lead
2018 || Hardcover || Brene Brown || Random House
#1 NEW YORK TIMES BESTSELLER • Brené Brown has taught us what it means to dare greatly, rise strong, and brave the wilderness. Now, based on new research conducted with leaders, change makers, and culture shifters, she's showing us how to put those ideas into practice so we can step up and lead.
Don't miss the hourlong Netflix special Brené Brown: The Call to Courage!
NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG
Leadership is not about titles, status, ...
Risk Communication / 1st edition
A Handbook for Communicating Environmental, Safety, and Health Risks
2018 || Hardcover || Andrea H. McMakin e.a. || Wiley
THE ESSENTIAL HANDBOOK FOR EFFECTIVELY COMMUNICATING ENVIRONMENTAL, SAFETY, AND HEALTH RISKS, FULLY REVISED AND UPDATED
Now in its sixth edition, Risk Communication has proven to be a valuable resource for people who are tasked with the responsibility of understanding how to apply the most current approaches to care, consensus, and crisis communication. The sixth edition updates the text with fresh and illustrative examples, lessons learned, and recent research as well as provides advice and ...
maandag verzonden
Improving Sustainability in the Hospitality Industry
2018 || Paperback || Frans Melissen e.a. || Routledge
This book specifically addresses the links between operations, tactics and strategy from a sustainable development perspective and moves beyond describing what is to reflect on what could be or even what should be, thus providing students with a concise guide for improving sustainability concepts and businesses in the hospitality industry.
Supply Chain Strategy and Financial Metrics
The Supply Chain Triangle Of Service, Cost And Cash
2018 || Paperback || Dr Bram DeSmet || Kogan Page
Supply Chain Strategy and Financial Metrics is a step-by-step guide to balancing the triangle of service, cost and cash which is the essence of supply chain management. Supply chains have become increasingly strategy-driven, and this Supply Chain Triangle approach puts the supply chain at the heart of the strategy discussion instead of seeing it as a result. Supply Chain Strategy and Financial Metrics fully reflects the 'inventory' or 'working capital' angle and examines the optimisation of t...
Global Brand Strategy
World-wise Marketing in the Age of Branding
2018 || Paperback || Jan-Benedict Steenkamp || Macmillan
Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market.
Secondly, their brand equity is responsible for a massive percentage of their firm's market...