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Unleashing the Power of European Innovation
How Government, Industry and Science Share Knowledge to Overcome Global Challenges
2024 || Paperback || Fred Bakker || Taylor & Francis Ltd
The world's industrial and economic principles are shifting. Three major transitions are underway: towards the use of alternative energy sources, towards carbon-neutral and sustainable production, and towards digitalized manufacture and distribution. This book explores how these transitions are taking place in Europe.
Corporate Social Hypocrisy
CSR in the Era of Global Crises
2024 || Paperback || Dalia Steimikiene e.a. || Taylor & Francis Ltd
Many new challenges including competitiveness are emerging for sustainable business during this era of disruption. This book analyses these challenges to sustainable development and growth and addresses the impact of corporate social responsibility on the competitiveness of organisations.
Cryptocurrency Risk and Governance Challenges
2024 || Paperback || Marizah (Edinburgh Napier University Minhat e.a. || Taylor & Francis Ltd
This book provides an interdisciplinary critical perspective regarding risk, uncertainty, and governance challenges of cryptocurrencies.
Brand Psychology
The Art and Science of Building Strong Brands
2024 || Paperback || Laura Busche || Taylor & Francis Ltd
Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated.
Cultural Competence
The Intrinsic Strategic Advantage
2024 || Paperback || Steyn (Senior Director - Sustainability Heckroodt e.a. || Taylor & Francis Ltd
Taking a strategic imperative perspective, this book introduces business leaders to a key differentiator that contributes to competitive advantage and financial sustainability: cultural competence.