Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools.

Through a unique combination of data visualisation and analytics (both theoretical and applied), this ground-breaking textbook provides you with the expertise to analyse, interpret and communicate data with confidence, to inform real-world decision making.

Written by an expert team and praised for its refreshing approach, this essential text offers a critical, holistic understanding of strategy theory and practice.

The Sage Handbook of Qualitative Research in Organizational Communication is the essential guide for scholars, researchers, and practitioners seeking to explore the latest methods and emerging trends in this dynamic field, written by a global team of experts.

With humour, honesty and directness, Tompkins bottles his years of experience and insight in this Third Edition that offers students the fundamentals they need to master, with the practical know-how they can immediately put to use.

Concise, authoritative and jargon-free, the new edition of Jonathan Wilson's best-selling introduction to business research is the perfect guide to completing a successful research project.

From new forms of satirical humour and dissent, workplace bullying and sexual misconduct, to managerial misbehaviour and its consequences, this book explores the latest forms of organisational subversion and offers fresh insights into the underlying dynamics of management and organisational processes.

'[This text] provides what is missing from most leadership texts. It is a cognitive, behavioral, and affective foundation for leadership practice that has been sorely lacking in the leadership literature' - Anthony Andenoro, Gonzaga University, Spokane

Includes most organized discussion of mass media culture, the meaning of leisure, and anomie in affluent society.

Employee engagement in Corporate Social Responsibility focuses on engaging employees in socially responsible initiatives, using the existing literature, new empirical studies, case studies and thought-provoking insights.