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Economie en bedrijf algemeen (1475)
Marketing: An Introduction / 15th Global Edition (e-book)
2022 || E-book via Bookshelf || Gary Armstrong e.a. || Pearson
Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices.
The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases ...
International Financial Reporting / 8th Edition
2025 || Paperback || Alan Melville || Pearson
A focused, user-friendly introduction to international financial reporting International Financial Reporting, 8th edition by Melville employs a practical, applied approach in exploring and explaining the key financial standards. With more than 140 countries in the world now using international financial reporting standards (IFRS (R) Standards), knowledge of the standards issued by the International Accounting Standards Board (IASB (R)) is vital to your success in financial accounting. Offerin...
The Rules of People:
A personal code for getting the best from everyone
2022 || Paperback || Richard Templar || Pearson
Get ready to experience the Rules effect. Begin to get more out of life, shrug off adversity more easily and generally be a happier, calmer, more fulfilled person. You'll feel the benefits, and so will everyone around you.
morgen verzonden
Essentials of Operations Management / 3rd Edition
2023 || Paperback || Nigel Slack e.a. || Pearson || ook als eBook
Gain a comprehensive understanding of essential operations management principles with this easy to read introduction to the subject "This textbook provides valuable insight into the essentials of directing, designing, delivering and developing operations. For the times we live in, the addition of 'responsible operations' at the end of each chapter makes the book an essential text for any operations management course." Dr Philip Davies, Associate Professor of Operations Management Henley Busin...
Strategic Innovation Management
2020 || Paperback || Joe Tidd e.a. || Wiley
This first edition of Strategic Innovation Management is an exciting new addition to the established bestselling texts Managing Innovation and Innovation and Entrepreneurship written by Joe Tidd and John Bessant. Aimed at students taking courses in business studies and management, as well as non-specialist courses in other disciplines, this book provides a practical and accessible evidence-based approach to managing innovation in a wide range of contexts, including: manufacturing, services, s...
Organizational Behaviour / 3rd edition
2015 || Paperback || R French || Wiley
Organizational Behaviour, Third Edition, builds on the strengths and successes of the previous editions and has been fully updated to reflect changes in the world of work and the context of organizational behaviour within that world. The authors combine a managerial approach, focusing on practical, real-world applications, with a rigorous critical perspective that analyses the research behind the theories. The text addresses alternative theoretical perspectives, in parallel to the introductio...
morgen verzonden
Value Proposition Design
How to Create Products and Services Customers Want
2014 || Paperback || A Osterwalder || Wiley
The authors of the international bestseller "Business Model Generation" explain how to create value propositions customers can't resist "Value Proposition Design" helps you tackle a core challenge of every business -- creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed. Using the same stunning visual format as the authors' global bestseller, Business Model Generation,...
Applying IFRS Standards
2022 || Paperback || Ruth Picker e.a. || Wiley
The vision of the IFRS Foundation to establish a truly global language for accounting has now been
realised in 100+ of the world's jurisdictions and continues to generate public support from the G20 and major international organisations such as World Bank, IMF, Basel Committee, IOSCO and IFAC. The widespread adoption of the IFRS Standards has enabled greater fluency in international financial reporting and established a global understanding of accountancy practice in an increasingly internati...
morgen verzonden
The 7 Commitments of a Great Team
2025 || Hardcover || Jon Gordon || Wiley
In The 7 Commitments of a Great Team, we follow Tim, a struggling leader facing declining business performance, low team morale, and self-doubt. While visiting his old college coach who is on his deathbed, Coach Richie reminds him of a lesson from years past: "Teammates are forever." This poignant moment triggers a powerful flashback to Tim's past, where his team defied all odds to achieve a remarkable feat. As Tim reflects on that experience, he realizes that the same 7 Commitments that led ...
Entrepreneurship Theory and Practice / 1st edition
2020 || Paperback || Francis J. Greene || Bloomsbury Publishing
This beautifully written and thoroughly modern core textbook provides a strong bridge between entrepreneurship theory and practice and looks at the entire life cycle of a business, including the often neglected area of business closure. Underpinned by strong academic rigour, the text takes a critical approach, yet is also highly accessible and readable, explaining complex concepts clearly and succinctly. Research-led yet practice oriented, it examines the latest evidence-based thinking in the...
