Economie en bedrijf algemeen - Studie Bijdehand

14,95

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The Design of Everyday Things / 2nd edition

2013 || Paperback || Don Norman || Hachette

Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious,even liberating,book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance ...

44,95

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Dialogue Mapping

Building Shared Understanding of Wicked Problems

2005 || Paperback || Jeffrey Conklin || Wiley

In contrast to the use of agendas and restrictive structures, dialogue mapping is a facilitation technique that allows the intelligence and learning of the group to emerge naturally. Each participant can see how their comments contribute (or don't) to the coherence and order of the group's thinking. The first full-length book to bring dialogue mapping to a wider audience, Dialogue Mapping provides an exciting new conceptual framework that will change the way readers view projects and project ...

109,95

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Business Analytics / 5th Edition

Descriptive - Predictive - Prescriptive

2023 || Hardcover || James Cochran e.a. || Cengage Learning

Develop the analytical skills that are in high demand in businesses today with Camm/Cochran/Fry/Ohlmann's best-selling BUSINESS ANALYTICS, 5E. You master the full range of analytics as you strengthen descriptive, predictive and prescriptive analytic skills. Real examples and memorable visuals clearly illustrate data and results.

Step-by-step instructions guide you through using Excel, Tableau, R or the Python-based Orange data mining software to perform advanced analytics. Practical, relevant...

51,50

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Organizational Behaviour / 2nd edition

Managing People in Dynamic Organizations

2020 || Paperback || Paul E. Smith e.a. || Taylor & Francis

Clear, concise, and written by experts currently lecturing in the field, Organizational Behaviour focuses exclusively on what you need to know for success in your business course and todayâ€™s global economy. The text brings together a vast range of ideas, models, and concepts on organizational behaviour from an array of fields, such as psychology, sociology, history, economics, and politics. This information is presented in bite-sized, digestible pieces to create an accessible and engag...

43,99

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Brand Positioning

Connecting Marketing Strategy and Communications

2020 || Paperback || Erik Kostelijk e.a. || Taylor & Francis

Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand's positioning strategy. Divided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required. Unlike other textbooks, it has a unique focus on the relationship between...

27,24

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Platform Revolution

How Networked Markets Are Transforming the Economyand How to Make Them Work for You

2022 || Hardcover || Geoffrey G. Parker e.a. || WW Norton & Co

Uber. Airbnb. Amazon.

Apple. PayPal. All of these companies disrupted their markets when they launched.

Today they are industry leaders. What's the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionising the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models.

Whether platforms are connecting sellers and ...