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Economie en bedrijf algemeen (1578)

47,00
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Bestel

Marketing Planning & Strategy

A Practical Introduction

2021 || Paperback || John Dawes || SAGE

This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.

67,00
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met 5% korting 63,65
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Entrepreneurial Thinking

Mindset in Action

2024 || Paperback || Suzanne Mawson e.a. || SAGE

The ability to think entrepreneurially has become essential today. This new, unique and engaging textbook guides all students in their learning and application of an entrepreneurial mindset to ensure that they are ready to generate ideas, solve problems and contribute towards a better world.

166,00
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met 5% korting 157,70
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Managing Change in Organizations

2023 || Hardcover || Stefan Svenningson e.a. || SAGE

This book explores a broad range of perspectives on change management, encouraging critical reflection and making sense of a complex field of theories. The unique approach is based around three key perspectives of change: how, what and why.

97,00
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met 5% korting 92,15
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Cases in Leadership

2020 || Paperback || W. Glenn Rowe e.a. || SAGE

13,95
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met 5% korting 13,25
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Difficult Conversations (HBR 20-Minute Manager Series)

2024 || Paperback || Harvard Business Review || Harvard Business Review Press

Difficult Conversations takes you through the basics of: Crafting a clear message Identifying the other person's goals Developing and maintaining a positive mind-set Conducting a productive conversation

16,95
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Happiness (HBR Emotional Intelligence Series)

2024 || Paperback || Harvard Business Review e.a. || Van Ditmar Boeken B.V.

This book explores answers to these questions by presenting research into how happiness is measured, frameworks for personal behaviors, management techniques that build happiness in the workplace--and warnings that highlight where the happiness hype has been overblown.

16,95
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met 5% korting 16,10
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Empathy (HBR Emotional Intelligence Series)

2024 || Paperback || Harvard Business Review e.a. || Harvard Business Review Press

This book helps you understand what empathy is, why it's important, how to surmount the hurdles that make you less empathetic--and when too much empathy is just too much.

24,95
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HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)

Bonus Article: An Interview with Andris Zoltners

2024 || Paperback || Harvard Business Review e.a. || Harvard Business Review Press

If you read nothing else on sales, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success. This book will inspire you to: Understand your customer's buying center Transition away from solution sales

16,95
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Mindful Listening (HBR Emotional Intelligence Series)

2024 || Paperback || Harvard Business Review e.a. || Harvard Business Review Press

Listening is a critical skill for leaders and managers alike, but it's not as easy as it sounds. We often get distracted by what we want to say, rather than focusing on what someone else wants us to hear. But by listening well, you can engage employees, promote the discovery of ideas, and clarify your own thinking.

24,95
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Next-Level Negotiating (HBR Women at Work Series)

2024 || Paperback || Harvard Business Review e.a. || Harvard Business Review Press