Focusing on qualitative methods, The Pocketbook of Audience Research uses contemporary, global television and cross-media examples to explain essential approaches to audience research and outline how they can be employed.

Grounded in empirical findings from archaeology, history, lab-experiments and field studies – and supplemented with computational network models – this book extends the theory of cultural evolution, proposing a sociology of humankind that connects all people throughout history in a giant socio-cultural network spanning 300 millennia.

It provides an important examination into the role of evolution of human traits of dominance as central to understanding social and political events, proposing a new view on human social evolution. It examines basic biological universal needs and behavioral profiles of non-human living beings.

Science of Mythology provides an account of the meaning and the purpose of mythic themes that is linked to modern life: the heroic battles between good and evil of yore are still played out, reflected in contemporary fears.

This thoroughly practical and engaging textbook is designed to equip students with the skills needed to undertake sound regression analysis without requiring high-level math. Regression Analysis covers the concepts needed to design optimal regression models and to properly interpret regressions.

Dienke Hondius identifies ideas and attitudes toward "blackness," the concept of race as visible difference, developed in western Europe.

In Why We Worry, Roland Paulsen paints a broad picture of the cultural variations and historical evolution of anxiety. Through this lens, he invites readers to explore the paradox of how material wealth has enriched our lives in every aspect except one: our mental well-being.

What does it mean to call a place home? Who is allowed to become a member of a community? When can we say that we truly belong? These are some of the questions of place and belonging that renowned cultural critic bell hooks examines in her new book, Belonging: A Culture of Place.

Written in an accessible and engaging style, this book uses a series of case studies to show how popular media are important to us, as a source of pleasure and entertainment, but also in communicating about the world with others.

Using an engaging how-to approach that draws from scholarship, real life, and popular culture, this textbook, now in its fourth edition, offers students practical reasons why they should care about research methods and offers a practical guide for conducting research.