Focusing on qualitative methods, The Pocketbook of Audience Research uses contemporary, global television and cross-media examples to explain essential approaches to audience research and outline how they can be employed.

This second edition of Ethnographic Thinking: From Method to Mindset serves as a primer for practitioners who want to apply ethnography to real-world challenges and commercial ventures. Building on the first edition, each chapter now includes a section focusing on practical advice to help readers activate key insights in their work.

Grounded in empirical findings from archaeology, history, lab-experiments and field studies – and supplemented with computational network models – this book extends the theory of cultural evolution, proposing a sociology of humankind that connects all people throughout history in a giant socio-cultural network spanning 300 millennia.

In The Teachings of Don Juan Castaneda published the account of his five-year apprenticeship to the Yaqui Indian Sorcerer don Juan. Now, in A Separate Reality, Castaneda tells how he returned to Mexico, to don Juan, and to a world of experience no man from Western Civilization had entered before. It is a fascinating journey into the heart of magic readers will not forget.

It provides an important examination into the role of evolution of human traits of dominance as central to understanding social and political events, proposing a new view on human social evolution. It examines basic biological universal needs and behavioral profiles of non-human living beings.

In Foundations of Inquiry, Guoping Zhao and Lucy E. Bailey consider paradigms and how they connect to methodologies. The authors explore a rich body of paradigms (historical and contemporary) and how they form, support, and justify different methodologies and connect to designing and carrying out research.

Looking for an approachable introduction to media studies? This lively text will tell you everything you need to know using a practical industry-text-audience trio to frame your understanding.