In this third edition of Globalization in World History, Peter Stearns explores the roots of contemporary globalization, examining shifts in the global flow of people, goods, and ideas as early as 1000 CE. Exploring how four moments in history have accelerated the process of globalization, Stearns's narrative details how factors such as economics, migration, disease transmission, culture, the environment, and politics have influenced the nature of globalization as we understand it today. This...

This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with identifying the value proposition, it moves on to the situational analysis that underpins the corporate strategy, and finally details the overall implementation and creation of a customer and brand values. Applied Strategic ...

Reflecting recent changes in the way cognition and the brain are studied, this thoroughly updated fourth edition of this bestselling textbook provides a comprehensive and student-friendly guide to cognitive neuroscience. Jamie Ward provides an easy-to-follow introduction to neural structure and function, as well as all the key methods and procedures of cognitive neuroscience, with a view to helping students understand how they can be used to shed light on the neural basis of cognition. The bo...

This second edition takes the reader further into the heart of using drama for healing. Dr. Emunah offers an expanded understanding of her Integrative Five Phase model, a foundational approach that embraces the wide spectrum of possibilities within the playing field of drama therapy.

Grounded by compassionate clinical examples, including ones that reach over time into deep-seated issues, the book offers tools for action-oriented treatment, embodied therapeutic interventions, and creatively en...

Assuming no prior grammatical knowledge, Understanding Syntax explains and illustrates the major concepts, categories and terminology involved in the study of cross-linguistic syntax. Taking a theory-neutral and descriptive viewpoint throughout, this book: introduces syntactic typology, syntactic description and the major typological categories found in the languages of the world; clarifies with examples grammatical constructions and relationships between words in a clause, including word cla...

Written by a game developer and professor trained in architecture, An Architectural Approach to Level Design is one of the first books to integrate architectural and spatial design theory with the field of level design. It explores the principles of level design through the context and history of architecture. Now in its second edition, An Architectural Approach to Level Design presents architectural techniques and theories for you to use in your own work.

The author connects architecture and...

Any serious student attempting to better understand the nature, methods, and justification of science will value Alex Rosenberg and Lee McIntyre's updated and substantially revised fourth edition of Philosophy of Science: A Contemporary Introduction. Weaving lucid explanations with clear analyses, the volume is a much- used, thematically oriented introduction to the field. The fourth edition has been thoroughly rewritten based on instructor and student feedback, to improve readability and acc...

The book provides a contemporary foundation in designing social impact games. It is structured in 3 parts: understanding, application, and implementation. The book serves as a guide to designing social impact games, particularly focused on the needs of, media professionals, indie game designers and college students.

It serves as a guide for people looking to create social impact play, informed by heuristics in game design. Key FeaturesProvides contemporary guide on the use of games to create ...

This book introduces research-based pedagogical practices for supporting and enhancing language development and use in school-based immersion and dual language programs in which a second, foreign, heritage, or indigenous language is used as the medium of subject-matter instruction. Using counterbalanced instruction as the volumes pedagogical framework, the authors map out the specific pedagogical skill set and knowledge base that teachers in immersion and dual language classrooms need so thei...

How are todays hearts and minds programs linked to a late-19th century definition of human factors as peoples moral and mental deficits? What do Heinrichs unsafe acts from the 1930s have in common with the Swiss cheese model of the early 1990s? Why was the reinvention of human factors in the 1940s such an important event in the development of safety thinking? What makes many of our current systems so complex and impervious to Tayloristic safety interventions? Foundations of Safety Science cov...