In Hooked, Nir Eyal reveals how successful companies create products people can't put down - and how you can too 'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup 'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather Winner of best Marketing book in 800-CEO-READ Business Book Awards 2014 'The book everyone in Silicon Valley is talking about' B...

THE CLOUD COLLECTOR'S HANDBOOK fits into the pocket, allowing cloudspotters to identify cloud formations anytime and anywhere. All the common cloud types are represented, as are many of the rare ones, each fully described and illustrated with a range of photographs. Not only is THE CLOUD COLLECTOR'S HANDBOOK an invaluable resource for anyone who wants to be able to identify and understand every cloud that floats by, it also caters for the competitive cloudspotter.

Points are awarded for each ...

Rediscover the fundamentals of marketing from the best in the business

In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the...