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Export Planning, 2e editie (e-book)
A 10-step approach
2021 || E-book via Bookshelf || Joris Leeman || Pearson Benelux B.V.
When a company initiates export development and internationalisation, it is essential to follow a systematic strategy formulation and decisionmaking process. Export Planning provides a methodology to plan and achieve globalisation. This process of export planning consists of four phases: export policy, export audit, export plan, and export roll-out. Export Planning describes these 4 phases and provides a 10-step guide for the construction of an international marketing plan.
Export ...
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Export planning met MyLab / Druk 2
A 10-step approach
2021 || Paperback || Joris Leeman || Pearson || met inkijkexemplaar || ook als eBook
When a company initiates export development and internationalisation, it is essential to follow a systematic strategy formulation and decisionmaking process. Export Planning provides a methodology to plan and achieve globalisation. This process of export planning consists of four phases: export policy, export audit, export plan, and export roll-out. Export Planning describes these 4 phases and provides a 10-step guide for the construction of an international marketing plan.
Export Planning w...