Create market value through innovative customer connections and engagement Principles of Marketing, 8th European Edition, by Kotler et al. admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of marketing in the modern world - examining traditional aspects of marketing and blending them with modern and future concepts. The authors of this European Edition present fundamental marketing information within an innovative custom...

Unparalleled breadth and depth of object-oriented programming conceptsThe Deitels' groundbreaking How to Program series offers unparalleled breadth and depth of programming fundamentals, object-oriented programming concepts and intermediate-level topics for further study. Java How to Program, Late Objects, 11th Edition, presents leading-edge computing technologies using the Deitel signature live-code approach, which demonstrates concepts in hundreds of complete working programs. The 11th E...

Highly praised for its clear, straightforward approach, Statistics without Maths for Psychology 8th edition provides a comprehensive and accessible introduction to statistics and SPSS. This widely used and trusted textbook is packed with examples, activities and questions to help you to test your learning and deepen your understanding in a practical and manageable way. Statistics without Maths for Psychology, 8e, will help you to gain the confidence to apply statistical concepts and use SP...

Revise with the help of the UK's bestselling law revision series. Designed for students, this book will help you: Understand how to review essential cases, statutes, and legal terms Learn how to assess and approach the subject by using expert advice Learn how to lead further discussions Find additional support on our Law Express companion website, which contains a host of extra resources to provide you with pre-exam guidance. Visit go.pearson.com/uk/lawexpress Emily Finch and Stefan Fafins...

Now in its ninth edition, Financial Management for Decision Makers provides students with a unique focus on the practical application of financial management and its role in decision making. Covering topics such as financial planning, making capital investment decisions, and financing a small business, it provides an ideal introduction to the world of financial management. New to this edition:* A new chapter on international aspects of financial management, which explores the benefits and ...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For undergraduate investment courses.

The core concepts and tools students need to make informed investment decisionsFundamentals of Investing uses practical, hands-on applications and examples to introduce the topics and techniques used by both personal investors and money man...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in operations management.

A broad introduction to operations, reinforced with extensive practice problemsOperations Management: Sustainability and Supply Chain Management presents a broad introduction to the field of operations in a realistic and practical manner, wh...

Bestselling study skills author Stella Cottrell brings her tried and tested approach to help you succeed with your dissertations and project reports. With plenty of hands-on activities, checklists and planners, this guide covers everything you need to know, from choosing a topic and developing a proposal, to conducting and writing up your research.

The world almost conquered famine. Until the 1980s, this scourge killed ten million people every decade, but by early 2000s mass starvation had all but disappeared. Today, famines are resurgent, driven by war, blockade, hostility to humanitarian principles and a volatile global economy.

In Mass Starvation, world-renowned expert on humanitarian crisis and response Alex de Waal provides an authoritative history of modern famines: their causes, dimensions and why they ended. He analyses starvati...

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