- Engelse gids voor praktijkgericht kwalitatief en kwantitatief onderzoek;

- behandelt de essentie van onderzoek in vier praktische stappen;

- met handige checklists voor het zelf opzetten en uitvoeren van onderzoek.

This is research! leert hbo-studenten in vier stappen onderzoek doen. Het boek behandelt kort en krachtig de theorie en de praktijk van onderzoek en bevat een schat aan onderzoeksvoorbeelden, direct toepasbaar bij projecten, stage- en afstudeeropdrachten. Bijzonder handig zijn de...

In 100 Things Every Designer Needs to Know About People, 2nd Edition, Dr. Susan Weinschenk shows design and web professionals how to apply the latest research in cognitive, perceptual, and social psychology to create more effective web sites and apps.

As the market-leading text for Management Control and performance measurement, this book will give you a thorough understanding of core concepts and key topics. Including a wide range of international case studies and real life examples means this is the ideal guide for understanding complex topics and bringing this subject to life.

Understand basics and develop expertise to think and behave like a managerExploring Strategy, 12th Edition, by Whittington, Angwin, Regner, Johnson and Scholes has long been the essential introduction to strategy for the managers of today and tomorrow and has sold over one million copies worldwide. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations - how they prosper, how they grow, how they innovate an...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For courses in intermediate macroeconomics.

A unified approach to economic theoryDemonstrating a balanced treatment of both classical and Keynesian economics, Macroecomomics presents macroeconomic theory in a big-picture way. Comprehensive coverage makes it easy for instructors...

Cutting through the jargon of EU politics, the third edition of this engaging and informative textbook examines the history, institutions, processes and politics of the European Union with unprecedented clarity. The EU is a fascinating political experiment in regional integration and it has changed our understanding of Europe, how Europeans relate to one another, the role Europe plays in global politics and has even shifted our understanding of politics itself. Helping to make sense of it all...

This text has a clear European foundation and an international appeal. In line with the globalisation of logistics, we have included cases from other parts of the world than Europe - diverse though European logistics solutions are - including South Africa, the United States, Japan, China and Australia. Accordingly, we start in Part One with the strategic role of logistics in the supply chain. We continue by developing the marketing perspective by explaining our view of 'putting the end-cus...

- Comprehensive method, including a workbook and an answer book;

- well suited for self-study due to the structural framework of the book and the additional online study materials;

- written from an international perspective.

For over 25 years now, The Basics of Financial Management has been an authoritative book on the fundamentals of financial management. With the first few chapters form an introduction to the key economic concepts. The remaining chapters delve deeper into the fields of fin...

For first-year undergraduate modules in Engineering Mathematics. Develop understanding and maths skills within an engineering contextModern Engineering Mathematics, 6th Edition by Professors Glyn James and Phil Dyke, draws on the teaching experience and knowledge of three co-authors, Matthew Craven, John Searl and Yinghui Wei, to provide a comprehensive course textbook explaining the mathematics required for studying first-year engineering. No matter which field of engineering you will go ...

Gain consulting insights into business decision-making in today's environmentBusiness and Management Consulting, 6th Edition, by Wickham and Wilcock, first published as Management Consulting over 20 years ago to guide students through the consultancy process. This edition, renamed Business and Management Consulting, reflects the way in which the consulting world has changed over the past two decades - new digital technologies have made information more accessible and changed the way busine...