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E-books (2)

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The Strategy Handbook - Part 1: Strategy Generation (e-book)

E-book via Adobe (ePub) || Jeroen Kraaijenbrink || Effectual Strategy Press

In this first part of The Strategy Handbook Jeroen Kraaijenbrink offers a refreshing and practical approach to strategy generation in which creativity, interaction, and value creation are central. Based on more than a century of insights from the strategy literature and on a trial and error process with strategists from over 300 organizations, the book’s purpose is as relevant as it can be: making strategy work.

In an accessible and down-to-earth style The Strategy Handbook guides you thro...

19,95
Direct beschikbaar
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The Strategy Handbook, Part 2: Strategy Execution (e-book)

A practical and refreshing guide for making strategy work

E-book via Adobe (ePub) || Jeroen Kraaijenbrink || Effectual Strategy Press

In this second part of The Strategy Handbook, Jeroen Kraaijenbrink offers a refreshing and practical approach to strategy execution that completes the strategy process outlined in Part 1. Grounded in both research and practical experience, the book provides a structured approach to making strategy execution work.

In an enjoyable and to-the-point style, The Strategy Handbook guides you through a four-step approach to strategy execution and shows you how this approach can be tailored to the sp...