The microeconomics text that moves students from understanding the basics of real economic principles to applying the powerful tools of economics analysis. You can't really learn theory until you try to apply it. Like no other text for the intermediate microeconomics course, Goolsbee, Levitt, and Syverson's Microeconomics bridges the gap between today's theory and practice.

A strong empirical dimension tests theory and successfully applies it. With carefully crafted features and vivid example...

A conceptual approach to success in genetics.

With Genetics: A Conceptual Approach, Ben Pierce brings a master teacher’s experiences to the introductory genetics textbook, clarifying this complex subject by focusing on the big picture of genetics concepts and how those concepts connect to one another.

The seventh edition continues this mission by expanding upon the powerful pedagogy and tools that have made this title so successful. New question types, more learning guidelines for students,...

Adopt an organized approach to fundraising planning In it’s third edition Fundraising Principles and Practice is a unique resource for students and professionals seeking to deepen their understanding of fundraising in the current nonprofit environment. Based on emerging research in economics, psychology, social psychology, and sociology, this book comprehensively analyzes the factors that impact the fundraising role in the nonprofit sector. Readers will explore donor behavior, decision maki...

Rediscover the fundamentals of marketing from the best in the business

In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the...

The first intersectional history of the Black and Native American struggle for freedom in our country that also reframes our understanding of who was Indigenous in early America

Beginning with pre-Revolutionary America and moving into the movement for Black lives and contemporary Indigenous activism, Afro-Indigenous historian Kyle T. Mays argues that the foundations of the US are rooted in antiblackness and settler colonialism, and that these parallel oppressions continue into the present. He...

For a comprehensive understanding of human physiology - from molecules to systems -turn to the latest edition of Medical Physiology. This updated textbook is known for its unparalleled depth of information, equipping students with a solid foundation for a future in medicine and healthcare, and providing clinical and research professionals with a reliable go-to reference. Complex concepts are presented in a clear, concise, and logically organized format to further facilitate understanding and ...

Now in a fully rewritten fourth edition, this is the authoritative presentation of motivational interviewing (MI), the powerful approach to facilitating change. It has been updated and streamlined to be even more user-friendly as a practitioner guide and course text. MI originators William R. Miller and Stephen Rollnick elucidate the four tasks of MI--engaging, focusing, evoking, and planning--and vividly demonstrate what they look like in action. A wealth of vignettes and interview examples ...

Dan Larose’s Discovering Statistics strikes the ideal balance of conceptual application and computational understanding to develop students’ statistical sense and enable them to discover the statistician within.

Now available with Macmillan’s online learning platform Achieve, Larose’s Discovering Statistics strikes the ideal balance of conceptual application and computational understanding to develop students’ statistical sense and enable them to discover the statistician within.

Ac...

Holt's Linear Algebra with Applications, Second Edition, blends computational and conceptual topics throughout to prepare students for the rigors of conceptual thinking in an abstract setting. The early treatment of conceptual topics in the context of Euclidean space gives students more time, and a familiar setting, in which to absorb them. This organization also makes it possible to treat eigenvalues and eigenvectors earlier than in most texts. Abstract vector spaces are introduced later, on...

This new edition made the textbook the first discrete mathematics textbook to be revised in order to meet the proposed new ACM/IEEE standards of the course. It features new material, including new sections on probability, coding theory, matrices and order of magnitude.