Machine learning is often used to build predictive models by extracting patterns from large datasets. These models are used in predictive data analytics applications including price prediction, risk assessment, predicting customer behavior, and document classification. This introductory textbook offers a detailed and focused treatment of the most important machine learning approaches used in predictive data analytics, covering both theoretical concepts and practical applications. Technical an...

Marketing has changed forever this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand and they are surrounded by alternatives every step of the way.

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McKinsey & Company's #1 best-selling guide to corporate valuation--the fully updated seventh edition. Valuation has been the foremost resource for measuring company value for nearly three decades. Now in its seventh edition, this acclaimed volume continues to help financial professionals around the world gain a deep understanding of valuation and help their companies create, manage, and maximize economic value for their shareholders. This latest edition has been carefully revised and updated ...

This new textbook, Hospitality Revenue Management: Concepts and Practices, provides a comprehensive, in-depth introduction to the basic concepts and best practices of hospitality revenue management. With a real-world, hands-on approach, the book places students in the role of a revenue manager striving to succeed in an ever-changing hospitality business environment. The book takes a unique multi-author, collaborative approach, with chapters from outstanding industry leaders who share their ex...

Graphs, maps, stats, and diagrams: this collection of infographics explores the development of visual communication in the big data age. More than 400 exemplary graphics-ranging from journalism to art, government to education-are accompanied by essays tracing the evolving art form that is pictorial explanation. Complete with in-depth fact...

Now in its 5th Edition, this outstanding volume in the popular Requisites series thoroughly covers the fast-changing field of nuclear medicine and molecular imaging. Ideal for residency, clinical rotations, and board review, this compact and authoritative volume by Drs. Janis O'Malley and Harvey Ziessman covers the conceptual, factual, and interpretive information you need to know for success on exams and in clinical practice.

NEW to this edition: More content on molecular imaging and the lat...

Extensively reorganized and revised with the latest data from this rapidly changing field, Lewin's Essential GENES, Fourth Edition, provides students with a comprehensive overview of molecular biology and molecular genetics. The authors took care to carefully modify the chapter order in an effort to provide a more clear and student-friendly presentation of course material. Chapter material has been updated throughout, including a completely revised chapter on regulatory RNA, to keep pace with...

An essential resource for pain medicine clinicians at all levels of practice and training, Atlas of Interventional Pain Management, 5th Edition, is a comprehensive, easy-to-follow guide to delivering safe, accurate, and cost-effective relief for patients with acute and chronic pain. Dr. Steven D. Waldman walks you step by step through each procedure, incorporating all clinically appropriate imaging modalities to help you achieve the best possible outcomes for more than 160 nerve block procedu...

Still the most widely used comprehensive resource in orthopaedic surgery, Campbell's Operative Orthopaedics is an essential reference for trainees, a trusted clinical tool for practitioners, and the gold standard for worldwide orthopaedic practice. Unparalleled in scope and depth, this 14th Edition contains updated diagnostic images, practical guidance on when and how to perform every procedure, and rapid access to data in preparation for surgical cases or patient evaluation. Drs. Frederick M...

SINGLE VARIABLE CALCULUS: EARLY TRANSCENDENTALS, Metric, 9th Edition, provides you with the strongest foundation for a STEM future. James Stewart’s Calculus, Metric series is the top-seller in the world because of its problem-solving focus, mathematical precision and accuracy, and outstanding examples and problem sets. Selected and mentored by Stewart, Daniel Clegg and Saleem Watson continue his legacy and their careful refinements retain Stewart’s clarity of exposition and make the 9th e...