As more and more companies gain a global reach, managing cultural differences is an increasingly important part of every job. This book demonstrates how culture affects management practice, from organisational structure to strategy and human resource management. Drawing upon evidence from the authors' research, it encourages managers to reconsider, explore and transfer alternative practices across national boundaries.

As well as providing an insight into other cultures, this text provides rea...

For courses in Marketing Research at two- and four-year colleges and universitiesAn engaging, do-it-yourself approach to marketing researchEssentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles-Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation-author Naresh Malhotra covers concep...

Blending political reality with magic realism, fantasy and comic invention, this book is one of the most daringly original works of the twentieth century.

We live in a world defined by urbanization and digital ubiquity, where mobile broadband connections outnumber fixed ones, machines dominate a new "internet of things," and more people live in cities than in the countryside. In Smart Cities, urbanist and technology expert Anthony Townsend takes a broad historical look at the forces that have shaped the planning and design of cities and information technologies from the rise of the great industrial cities of the nineteenth century to the presen...

This comprehensive, clinically-grounded textbook, now in its fourth edition, supports orthoptists and ophthalmologists in decision-making through the patient care process, from presentation to discharge. Written by authors with extensive experience in teaching and research, Diagnosis and Management of Ocular Motility Disorders offers a clear and practical overview of assessment and management principles and further explores the clinical features of specific disorders, from amblyopia and infan...

Stresses the importance of argumentation in everyday life Critical Thinking and Communication, 7/e, encourages students to develop skills in constructing and refuting arguments in contexts ranging from informal conversations to structured debates. The authors stress the importance of argumentation in everyday life while building student competence and critical awareness. Through exercises and examples, students learn to create arguments and develop, understand, and interpret extended cases.

Teaching Entrepreneurship moves entrepreneurship education from the traditional process view to a practice-based approach and advocates teaching entrepreneurship using a portfolio of practices, which includes play, empathy, creation, experimentation, and reflection. Together these practices help students develop the competency to think and act entrepreneurially in order to create, find, and exploit opportunities of all kinds in a continuously changing and uncertain world. Divided into two par...

English for Academic Study: Grammar for Writing English for Academic Study: Grammar for Writing is a graded self-study course that will help students improve their academic writing. It will build their confidence in understanding and using grammar for written assignments, so they can write accurate English and communicate more effectively in academic contexts. EAS: Grammar for Writing starts at a relatively low level, recognizing that many students require continuing practice of common gramma...

This third edition of Human Rights: Between Idealism and Realism presents human rights in action, focusing on their effectiveness as legal tools designed to benefit human beings. By combining conceptual analysis with an emphasis on procedures and mechanisms of implementation, this volume provides a multidimensional overview of human rights. After examining briefly the history of human rights, the author analyses the intellectual framework that forms thebasis of their legitimacy.

In particular...

Through close study of Avicenna's statements and major works, Dimitri Gutas traces Avicenna's own sense of his place in the Aristotelian tradition and the history of philosophy in Islam, and provides an introduction to reading his philosophical works by delineating the approach most consistent with Avicenna's intention and purpose in philosophy. The second edition of this foundational work, which has quickened fruitful research into the philosopher in the last quarter century, is completely r...