The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step...

This popular BEC series has been completely revised. PASS Cambridge BEC is a practical course for students who wish to gain a recognised business English qualification. Focusing on relevant international business situations, the course has been structured to provide students with a thorough preparation for the Business English Certificates (BEC).

This custom product has been designed to help you succeed. It includes top-notch Pearson content written by renowned authors, plus amazing case studies and articles. Our team works hard with your school and professors to aid your studies. Get ahead now and give your education a boost!

Soy profesor/a: Aprender a enseñar es un material imprescindible para laformación y constante reciclaje del profesor de ELE.

Presenta una reflexión práctica sobre la didáctica a partir de las nuevas propuestas que nos proporcionan el Marco común de referencia para las lenguas y el uso de las TIC.

Este volumen trata los siguientes temas:

Los componentes de la lengua: la pronunciación, el léxico, la gramática, la cultura y el componente sociolingüístico.

La actividades de la lengua: ...

For upper-level undergraduate and MBA students enrolled in an international business law course. August emphasizes the diversity and similarity of how firms are currently regulated and governed around the world.

Ship Stability for Masters and Mates explores all aspects of ship stability and ship strength, squat, and interaction and trim, as well as materials stresses and forces. Organized into 56 chapters, the book looks at the relationship between ship stability and ship motion, with emphasis on group weights in a ship. It also explains how TPCs are calculated for a range of drafts extending beyond the light and loaded drafts, along with form coefficients, including the coefficient of fineness of th...

Le jeu et le théâtre apportent à l'enseignement et à la classe de langue un univers construit à la fois sur le respect de règles, l'écoute et l'attention aux autres ainsi que sur une dimension créative conduisant à l'expression libérée. Le présent ouvrage est le fruit d'un travail d'invention et de création autant que d'un travail d'adaptation des techniques du jeu d'acteur aux objectifs particuliers et à l'espace de la classe de langue.

La totalité des 70 jeux de ce recueil on...

This publication provides essential reading for any language teacher. Pupil engagement in the language-learning process is key to success, and with this in mind the authors provide a comprehensive list of ideas as well as explaining the underlying principles of successful language-learning. Neil Jones, Assistant HeadteacherLearning a language, especially in a class or group, is an intensely practical subject.

Active participation by students is the key to successful language learning at any a...

A completely revised and updated edition of A Course in Language Teaching. This book provides a comprehensive introduction to English language teaching, and is suitable for teachers in a variety of educational settings, including compulsory education. It has been completely revised and updated to include essential new topics for the modern English language teacher, including English as an international language, Content and Language Integrated Learning (CLIL) and using digital materials.

It i...